'The Walking Dead: Battle for Survival' Coming to Some Theme Park, Sometime
The annual IAAPA Attractions Expo kicks off in Orlando next week, and vendors are gearing up to promote their new offerings to buyers from theme parks around the world, as well as to the press covering the event.
We will be at the Expo next week, and received something interesting today.
You will note that there's nothing in the flyer about what park or parks might be buying and installing this "Walking Dead"-themed interactive ride. Sally is one the industry's leading developers of interactive dark rides (i.e. shooters), having developed the Theme Park Insider Award-winning Justice League: Battle for Metropolis for the Six Flags amusement parks this year.
AMC's "Walking Dead" has had a presence in major theme parks before, being a prominent feature of the Halloween Horror Nights events at Universal Orlando and Universal Studios Hollywood for the past several years.
Stay tuned to Theme Park Insider next week, here on the Web and via our Twitter feed (@ThemePark) for news from IAAPA, including whatever we can find out about Sally's new "Walking Dead" ride.
Sally Corp's worked with Universal on ET, but that's just about it. Universal Studios Hollywood is in desperate need of a shooter ride and adding a ride would make perfect business sense because this would give them the advantage of printing money year round as opposed to 1 month while bringing in a new house to HHN, thereby letting Universal have their cake and eat it too. However, I could also see this going to a Six Flags or Cedar Fair park. That way, they could add it to the various regional parks and tap into the local markets. We shall see what we see.
A good development. A year round haunt ride is what's needed in many theme parks that hosted Halloween haunt events.
I'll let you know when I attend next week.
I don't understand why they just don't give it to Universal considering The Walking Dead has become a staple of HHN. The only other person who could probably do this ride justice is Disney, but there's no way they'd accept it. Alien Encounter was (supposedly) going to be based on the Alien movies with Sigourney Weaver but then Disney decided that they really shouldn't be making an attraction solely based on an R-rated horror film and removed all traces of the IP from the attraction and gave Alien a short scene in The Great Movie Ride. Plus, many Disney purists are mad that Star Wars and Avatar are getting such a huge presence in the parks, so imagine how they'd react to The Walking Dead.
Zombies are timeless too. Even if TWD fizzles into obscurity, the ability to rebrand the ride would be extraordinarily easy to do if they play their cards right. Couldn't see why a theme park would not want to have this.
This seems to really fit in well with Cedar Fair, especially if they could leverage the IP into their Haunts. However, CF seems very IP averse since they wiped all of the IPs from the old Paramount Parks, and are letting Intimidator expire.
I would be shocked if a major park picked up this ride. I can't think of anytime in the past decade that Sally contributed to a Disney or Universal ride. I think you'll be seeing a regional chain pick this up. My money's on Six Flags. I think they understand the value of IPs more than Cedar Fair at this point.
I don't think Universal needs this, since they already do good WD mazes at Horror Nights. I already read the comic and watch the show; I don't need to experience a WD permanent attraction, too.
" I don't think Universal needs this, since they already do good WD mazes at Horror Nights."
Hardcore HHN Orlando Universal enthusiasts were really complaining this year that they are tired of the Walking Dead. It's no longer popular among that crowd. So many yearly repeat performances may have created a situation where it outlived its effect. Lines for the WD house in Orlando were also significantly shorter than in previous years, so even the tourists may be tiring of it. I see no appetite for a Walking Dead attraction in Universal Orlando, quite the opposite in fact. Universal's expansion plate is full.Very very doubtful that a WD attraction would go in UO where expansion space is so limited and valuable.
I doubt that six flags will bring this to their parks as they are already working with Sally to bring Justice League: Battle for Metropolis to the rest of the parks in their chain.
I am hoping Cedar Fair picks this up as I don't believe they have a shooter in any of their parks, and my home park (World's of Fun, Kansas City) is Cedar Fair owned.
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