The interactive wands allow visitors to "cast spells" at designated spots in front of selected windows in the Wizarding World. By waving your wand in the correct pattern from the designated spot, you can trigger an animated response in the window. If you're feeling especially in the spirit, you can say the proper incantation, too, but if you're an especially talented witch or wizard, you can cast the spell silently, if you wish. ;^)
Universal Orlando's original Wizarding World opened at Islands of Adventure in June 2010 without the interactive wands, which were added to the Hogsmeade land when Diagon Alley opened next door at Universal Studios Florida four years later. The interactive wands currently sell for $48 each on the Universal Orlando website — $8 more than the "traditional" version of the wands. When you buy a wand in the parks, you can get a map that shows all of the interactive wand "hot spots" in the two Wizarding World lands.
Here's a demonstration of the interactive wands, from Harry Potter actors James and Oliver Phelps (Fred and George Weasley) and Bonnie Wright (Ginny Weasley):
And here's my clumsy, first-year-at-Hogwarts attempt, in my video review of Diagon Alley:
The Wizarding World of Harry Potter opens officially at Universal Studios Hollywood of April 7, though we expect soft-opens of the land at least a month before that.
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