Walt Disney World has rolled out its latest installation of its "StoryMaker" interactive system. This time, it's a personalized farewell on It's a Small World.
Think of StoryMaker as the content part of Disney's MyMagic+ system. When you're wearing a MagicBand in the park, StoryMaker interactive elements can "read" your MagicBand as you pass a trigger point, then look up whatever information associated with your MagicBand that it is programmed to access (such as your name). Then the interactive element can react, based on that information about you.
The Small World installation is the simplest type of response, displaying riders' names on a screen as they float past. While MagicBands eliminate the need for riders to do anything other than be present to trigger the reaction, other parks have used this type of interactivity in their rides before... with rider input. Think of the way that Spaceship Earth takes your photo, the incorporates it into an animated display at the end of the ride, based upon your answers to various questions on its touch screen, for an example.
More than a quarter-century ago, Universal programmed its E.T. animatronic to say goodbye to visitors on E.T. Adventure, though riders had to give their name to a team member in the queue, then carry a "passport card" and give it over to be scanned by the team member at load, for that effect to work. And allowing people to tell team members their name, as opposed to pulling it from a hotel registration record, has led to all sorts of fun mischief over the years...
Insiders expect Disney's StoryMaker system to play a much more elaborate and prominent role in major upcoming Disney developments, such as Pandora: The World of Avatar and Star Wars Land.
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So happy that Disney decided to spend $1.5 billion on mymagic+, instead of using that $1.5 billion to build U.S. versions of Mystic Manor, Journey to the Center of the Earth, Ratatouille, etc, etc, etc.
That only took 3 years.
I'm sure the digital TV blends in great with a ride made in the 60s and is great for the theme. I would rather have a cell phone game where you get points for shooting the dolls
"Say my name, say my name" as the song says. Boring. They need to do something different. Privacy concerns means they shouldn't say your name. Instead, they should know what you want.
If you think that displaying someone's first name to 16-20 strangers on a theme park ride is a privacy violation, real life on the outside must be terrifying. Unless you're a cash-only person, every single retail cashier is going to know your full name every time you buy something.
You know what bothers me? This.
@Alex: I gather you're not terrified and since a cashier knows your full name, everyone in the store should know it too. That's the faulty logic you bring. I never thought that having a MagicBand means I share my personal information with everyone around me. This isn't about being scared. What's so scary about people taking that information and doing nefarious things with it. Maybe a lot, but I would be concerned just the same. A stranger knowing my kid's name is terrifying BTW.
I have yet to experience Magicbands but isn't it true you can opt out of information sharing? Not that it's probably easy to figure out.
Eisner made a mistake overspending in Disneyland Paris, where Disney is not appreciated, and underspending in California Adventure, where Disney IS appreciated.
Not faulty logic. It really wouldn't bother me even a tiny bit if everyone in a retail store or even a theme park knew my first name. As far as I'm concerned, there is literally nothing nefarious that can be done with someone's first name.
By the way, it took me about 3 minutes on the WDW website to figure out how to effectively "opt-out" of these enhancements. Visit the "Help" tab and click on "Privacy & Legal" under "MyMagic+".
@Alex: In your first post, you said the retail store would know your full name. Yes, they would know your full name, first and last.
Sounds like you are worried about a lot of "what ifs" here. Unless you're Madonna or Cher, Disney isn't going to display anyone's full name on a ride. It's never going to happen.
@Alex. The what ifs are coming from you. I said for privacy reasons, permission to so such things should come from you and the degree that it happens. It is boring and it has no impact on my visit. You have no idea about the extent of the reach of RF cards. That's a shame. Disney hasn't really discussed it because its a trade secret. Your assurances mean nothing. You already said I can opt out, which is clearly false. There's no opt out. At minimum, kids should be protected, but Disney doesn't protect them either.
This is getting tiresome. Disney is not giving out personal information. It's just a first name displayed on a screen.
First name IS personal information. You've been consistently misleading and patronizing. Your advice is unsolicited so you're wasting your time offering it twice. Your recommendation is nonsense coming from a former CM, which makes it worse.
FACT: Customer feedback on the My Magic+ system has been very positive.
One step away from walking past a digital billboard in Fantasyland and seeing it change to: "Hey [INSERT FIRST NAME ONLY HERE]! It's been four hours since you last ate, why not pop in to Be Our Guest Counter service? We have a table ready for you!!"
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