The restaurant is taking the place of the old NBA City, and will feature a steampunk-inspired atmosphere themed around a chocolate factory and kitchen. Universal also posted an audition notice for atmosphere characters who would interact with guests in the restaurant, which should help reinforce the fanciful theme. But, keeping with the restaurant's over-the-top-name, it's the outlandish food — especially its signature milkshakes — that should get the most attention from diners when the restaurant opens.
6 of the milkshakes on a menu display in Toothsome Chocolate Emporium pic.twitter.com/8tQDbiY9ks— bioreconstruct (@bioreconstruct) August 12, 2016
Menu board with prices visible in Toothsome Chocolate Emporium. pic.twitter.com/93RKrNIyAz— bioreconstruct (@bioreconstruct) August 11, 2016
If Vincent Vega thought five dollars was a lot for milkshake, I can't imagine how he'd reach to a $12 shake. (Doing the math, a $5 shake when Pulp Fiction was released should cost $8.13 today, after inflation.) But, to be fair, the shakes at Toothsome Chocolate Emporium deliver a lot more than Uma Thurman's shake at Jack Rabbit Slim's. I mean, have you ever seen a milkshake that used a whole chocolate-covered banana as a garnish?
And that's the point. Toothsome Chocolate Emporium and Savory Feast Kitchen might be the first restaurant designed as much for diners as for Instagram. The leading reason for these milkshakes is for people to be so impressed by their look (and their cost) that they make sure to take a picture of them, and then post that photo to their Instagram, Facebook, Snapchat and Twitter accounts.
Toothsome's milkshakes are designed to become viral marketing for the Universal Orlando Resort — to create a signature food item that can stand out among the flood of meal photos on Instagram to make people say "Wow — I gotta go there and get that!"
Given the number of posts I've seen since Universal posted the menu, I'd say that plan already is working.
More about the Toothsome Chocolate Emporium and Savory Feast Kitchen:
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