December 9, 2016, 11:19 AM ·
Should Walt Disney World have transformed Epcot's Spaceship Earth into Star Wars' Death Star?
The 180-foot geosphere seems the perfect canvas for a projection mapping of the Empire's ultimate weapon. And Disney has a big new Star Wars movie to promote. Of all the things people have said about Disney over the years, turning down the opportunity for a viral photo opp ain't on that list.
So Disney did it. But should it? What does this publicity stunt say about the way Disney views its creative works these days? Because our second favorite thing to do — after visiting theme parks — is to overanalyze them, those questions provide the topic for our video show this week.
If you believe that there's art in theme park design - and I do - then you have to start thinking about theme, and setting, and conflict and all the stuff that leads you to wonder if transforming an iconic symbol of human communication, cooperation and survival into the ultimate symbol of death and destruction really was a good idea.
But, hey, Disney got huge social media buzz for the stunt and the company's hauling in record cash from the box office this year. So from a PR and business perspective, what Disney is doing is working.