Walt Disney World expands alcohol sales in the Magic Kingdom
Drinkers will be able to find more options for alcoholic beverages in Walt Disney World's Magic Kingdom, starting next week.
Disney will begin serving beer and wine at four more table service restaurants in the resort's original theme park, following the introduction of alcohol into the Magic Kingdom with the Be Our Guest restaurant in 2012. Staring Dec. 23, Disney will offer alcohol at Cinderella's Royal Table, Tony's Town Square Cafe, the Liberty Tree Tavern, and the Jungle Navigation Co. Skipper Canteen.
The drinks available will vary by location, keeping with each restaurant's theme. Cindy's Royal Table will feature Champagne, Tony's Italian wines, the Liberty Tree hard cider and domestic beers, while the Skipper Canteen will go for more of an international selection.
Disney's theme parks were alcohol-free (the private Club 33 excepted) until the opening of its third park, Epcot, in 1982. Disneyland Paris was the first "Magic Kingdom" park to serve alcohol to its guests, and, as we mentioned, the Magic Kingdom in Orlando switched its policy and began selling alcohol at Be Our Guest four years ago.
That experiment seems to have gone well for Disney — no increase in unruly guests, but a big increase in beverage sales and profits. So it shouldn't surprise that Disney is now moving to expand alcohol sales to the park's other table service restaurants.
Still, given Disney's slow movement toward expanding alcohol sales in the Magic Kingdom, it might take several more years before the company expand beer and wine sales by establishing bars or alcohol-selling outdoor vending stands in the park, as it does in the other three parks at the Walt Disney World Resort. And there's no movement yet to add public alcohol sales at the original Disneyland, though that test might come with the opening of the Cantina in Star Wars Land in several years.
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I wonder if in addition to solid sales with alcohol, the Magic Kingdom is also seeing the results at Universal Studios in Orlando. The Harry Potter lands have 3 signature beers as well as the Simpsons area with its Duff beers. Heck, the Simpsons area has Moe's tavern and the Duff Brewery! Still, I've never heard of a rowdy drunken brawl there.
Let it flow, let it flow,
Nobody will get drunk on drinks that start at $8 for beer and $8 for wine at half sizes at the festivals. Mixed cocktails and frozen drinks start at $10 and $12. They are watered down drinks. If you want to get drunk, stay on-site, buy lots of drinks, and drink up before entering the parks.
I see no problem with this. I think they are wise to only offer them at table service restaurants. I do hope they limit it to restaurants and don't offer beer/wine/mixed drinks that can be taken out and about through the park. Keep it as something to accompany a meal, not just a way to get drunk and then ride Dumbo.
I can see some people getting silly, being sick and perhaps acting the fool but were have to watch this space, many people will see it as a way to have a sociable drink it's just the one or two who may spoil it, let's wait and see.
Make no mistake: Magic Kingdom drink carts are waiting in the wings. Alcohol in the Magic Kingdom is a terrible idea.
@ OT: "Poor" a drink?
I think we can trust Disney to keep it clean and safe. After all, DCA serves alcohol and there are zero problems there. We have a young family and I can tell you that during our trip in May we were THRILLED to find the Wine Country Trattoria at DCA. My wife enjoyed a nice glass of wine and I enjoyed a beer. I am pretty sure we are the target market for this, not alcoholics or students. Disney is well aware of the reputation it has to maintain and I am certain they would vigilant to cut people off at the faintest whiff of trouble. Trust Disney, they do deserve that trust.
. . . "trough" the door
I hate it when I'm right. A few of us saw this coming from a mile away when Be Our Guest opened up.
Much ado about nothing, as far as I'm concerned.
"No lliquor, no beer, nothing. Because that brings in a rowdy element. That brings people that we don't want and I feel they don't need it. I feel when I go down to the park I don't need a drink. I work around that place all day and I don't have one. After I come out of a heavy day at the studio sometimes I want a drink to relax." - Walt Disney
With Disney's influence I bet we can get Casino's in the hotels next, yeh!
Epcot, Studios, Animal Kingdom, Universal, Islands, Busch Gardens (of course)....all serve alcohol.
Anyone who thinks high priced drinks will eliminate drunkenness has never been to an NFL game.
OT, you can get alcohol in Universal, so why only criticise Disney on this? It's expensive in any park you go into.
I am all for having a few beers. EPCOT is very well suited for this; however, I have a very specific objection, and it is one that seems to permeate the decisions currently made: Walt Disney expressly did not want this at the main parks, which I will interpret as Disneyland and Magic Kingdom. The reason was not due to drunkenness or a certain 'element.' It was due to the very priniciple of the park: a place were families can all enjoy everything together. He felt that if there was something an adult could do that a child could not, that was inconsistent with the idea of the park. I think that is valid. At all the other parks it is fine. The older kids can ride Tower of Terror, the younger Toy Story, and the adults can have a beer or two at Hollywood. At EPCOT the kids can explore and the adults can have a Guinness at the pub in England. But in Magic Kingdom everybody rides the Haunted Mansion together. Everybody eats at Beast's Castle together. Before long they will replace the railway due to trains not being popular. Or the Hall of Presidents because kids don't like educational experiences.
The company's namesake and visionary specifically prohibited the sale of alcohol. There is no ambiguity about his policy. Champagne at fireworks viewings will be next. Rum drinks at the cabanas will follow. This is weak sauce It is an act of surrender.
Let me say I'm not against drinking. And I don't think that just becuase Walt said it that it must be true. However, I like the reason for this philosophy. To hold something pure when it flies in the face of profit, is so rare. Be our guest, while awesome, stole a fraction of the Magic Kingdoms nobility. It was always a slippery slope.
I don't think that the present day Disney company has cared what Walt would or wouldn't want for a long time. In view of the current state of our culture and that "Disney" is more than willing to embrace virtually all aspects of it, a little booze in the sacred Magic Kingdom is a very small thing. Nothing else seems to be sacred anymore. If you don't want to drink alcohol, then don't.
Wait a second, isn't this the same Disney guy that opened a club in his original park to serve alcohol? True, his original intention was to use it as a way to schlub with business associates, but that same place is now the home for the 1 percenters to drink and dine.
Not completely agreeing with Kris V, but times do change. Culturally the world was a far different place when Walt built Disneyland. Walt was 19 when prohibition was brought in, and 32 when it stopped. Even though he was a drinker, alcohol consumption was far different back then, and meant different things.
The reason Walt Disney was against alcohol being served to the general public at his amusement park was because he wanted to build a park that was different most of existing amusement parks in Southern California at the time. He observed first hand the effects of public intoxication at places like Long Beach's The Pike, where young sailors, returning WWII war vets and locals would go to get drunk. Walt wanted to keep this and other low-brow elements out of his park. But I've never read anything that would make me believe he personally against drinking.
I hate to say it but alcohol at Magic Kingdom should never have occurred and definitely should not have been expanded. I like my beer but the Magic Kingdom is not the place for it. The other three parks are much more appropriate. I am a connoisseur of the "Beers around the World". I just have this problem with alcohol in MK it doesn't fit in my book. On the other hand "maybe a signature drink for Fantasy Land should be Hot Buttered Rum served in a medicine bottle. Seriously I don't see major problems since it won't be walk up stands, but let's face those are not far behind because they know they can make a lot of money off of it.
Welcome to the 21st century Magic Kingdom. The lack of alcohol severely limited the theming of the park, and always made me feel like I was in a child's play area, rather than an immersive zone. No rum in Adventureland? No beer in the wild west? MK can finally join the themed perfection of the Harry Potter lands now.
Fine dining means fine wines. A $40 sirloin deserves a $10 or $15 glass of Cabernet. (or a microbrew) Once the parks opened fine dining establishments this was a fait accompli. The Wizarding World has done an excellent job themeing beverage selections to their park areas Liquor sales are big business, and could help offset rising prices elsewhere. Maybe the price of a Coke will go down. Yeah, right. Here's looking' at ya!
Not good! They start with alcohol, and next they'll bring in a casino (as someone else mentioned) at Disney Springs (Downtown Disney). And of course, I expect to see beer carts around the kingdom. Family friendly? Sorry, but this is going to keep me away.
I am glad that TH and I are on the same page!
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