Disney creates a virtual guide to Pandora, for a cause

May 19, 2017, 6:42 AM · The Walt Disney World Resort has created a virtual tour guide for its new Avatar land — one that can help you earn money to support conservation efforts here on Earth.

Using the My Disney Experience app, visitors can connect with virtual tour guide Fitsimti "Fits" Buckley when they walk through the Valley of Mo’ara trail in Pandora - The World of Avatar, which opens to the public on May 27 at Disney's Animal Kingdom at the Walt Disney World Resort in Florida. Buckley will guide visitors through the land, pointing out details about the Disney-created flora and "sharing important messages about conservation along the way that can be applied both on Pandora and here on Earth."

Think of it as Siri for Pandora. For striking up a conversation with the virtual guide, Disney will contribute $5 to its Disney Conservation Fund, to protect or restore habitats for threatened animals on Earth. Completing one of the "missions" that Buckley offers on Pandora unlocks a $10 contribution to the fund.

The use of the MDE app in this way helps support the point that Creative Director Joe Rohde has made on multiple occasions — that Pandora is a symbol for Earth and the inherent conflicts between mankind and nature. It's a way to use a fictional IP to make a point about the real-world issues raised in the Disney's Animal Kingdom theme park.

Disney's virtual guide through Pandora gives the company another tool to help make that connection for the new land's guests.

Replies (2)

May 19, 2017 at 9:32 AM · Love the conservation efforts, the awareness of invasive species and the fight against obesity (PoF leg restraints) from Pandora!
May 20, 2017 at 4:00 PM · HUMANS BAD. PLANTS GOOD. pass it on.

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