The brick house facade doesn't look like any of the iconic sights from the popular horror franchises that Universal Studios Hollywood typically selects for its annual after-hours Halloween event. And that's been fueling quiet a bit of speculation among fans. Is it an original IP? Or a ruse?
Well, Universal revealed the answer today — and it's neither of those. But there is a good reason why fans have not recognized the facade. Because it is from a movie that has not yet been released.
"Insidious: Beyond the Further” is inspired the upcoming "Insidious: Chapter 4," which drops in January. From Universal's press release:
The creepy new maze will delve deep into brilliant parapsychologist Dr. Elise Rainier’s past, starting with a childhood in which her paranormal abilities emerged…until her mother’s untimely death by a demonic entity. Troubled by a lifetime of evil supernatural spirits trapped in the Further—a vacuous netherworld caught between the living and the dead—Dr. Rainier will take guests on an unsettling journey back in time through a portal into the Further…to defy the most depraved and intimidating beings that have tormented her since the 1950s.
The maze will include references from all four Insidious films. Here's the hype video:
Update: Aug 29. Universal announced this morning "The Horrors of Blumhouse" maze for Halloween Horror Nights at Universal Orlando and Universal Studios Florida. The Hollywood maze will feature Blumhouse Productions films The Purge, Sinister, and Happy Death Day, while the Orlando version will feature Insidious, Sinister, and The Purge. Here's the new hype video:
Halloween Horror Nights opens Friday, September 15. In Hollywood, in addition to Insidious and Blumhouse, the returning Jabbawockeez dance show, Terror Tram, and The Walking Dead Attraction, HHN this year will feature houses based on American Horror Story: Roanoke, The Shining, Ash vs Evil Dead, Saw: The Games of Jigsaw, and the Titans of Terror: Leatherface, Jason Voorhees, and Freddy Krueger.Tweet
Probably the last of the IPs but a line-up of AHS, The Shining, Ash v Evil Dead, SAW and Blumhouse is a fantastic quintet. Add the return of Academy of Villains and we could be experiencing the best HHN ever.
I'm interested to see how the HHN designers transition between the different universes. Insidious has a very different feel from Sinister, which is very different from the Purge. Trying to incorporate all of these franchises into a single house may be tricky. I'm not sure why The Purge needs to be in a maze when it works so perfectly as a scare zone. I just saw IT last night, and was lamenting that WB produced the Stephen King adaptation. IT would have been PERFECT for HHN, and is now one of my favorite modern horror movies.
IT is released in the UK on 8th September.
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