Snoopy stay home: Cedar Fair extends its 'Peanuts' license deal
September 12, 2017, 11:15 AM ·
Cedar Fair announced today that it has extended its license for Snoopy and the rest of the "Peanuts" characters through 2025, with an option through 2030.
The deal will ensure that Planet Snoopy and Camp Snoopy-themed children's areas will be able to continue under those brands for the next eight years at the company's 11 amusement parks, including Knott's Berry Farm, Cedar Point, and Kings Island.
Peanuts' relationship with these parks began in 1983, when Camp Snoopy opened at Knott's Berry Farm. When Ohio-based Cedar Fair chain bought Knott's Berry Farm from the Knott family in 1997, Cedar Fair also obtained the Peanuts license, which it eventually extended and expanded at its other parks. Cedar Fair converted several Nickelodeon-themed kids' areas at the former Paramount theme parks to Peanuts branding after obtaining those parks in 2006.
"This agreement extension speaks to the enduring appeal of the Peanuts brand, and as a leader in children's content and brands, we value the opportunity to work with Cedar Fair to reach an all-family audience for Charlie Brown, Snoopy and the rest of the Peanuts gang," Cedar Far CEO Matt Ouimet said in a statement released by the company. "The renewed relationship between Cedar Fair and Peanuts Worldwide allows both companies to develop and extend their brands, creating a more immersive experience for guests through meet-and-greets, live entertainment, merchandise and themed areas throughout the parks."