Lionsgate Entertainment City is coming to Times Square in 2019
What's your stereotype of New York? Rich guys in expensive suits, lounging around at a three-martini lunch? Lots of shopping?
Or is your vision of the city more dark? Cutthroat masses, trying to survive in a hostile environment? Contract killers, roaming the streets looking for their next target?
Okay, that might not be the real New York City, but it all seems a fairly accurate description of what themed entertainment fans will find in the new Lionsgate Entertainment City that is slated to open in New York's Times Square 2019, with attractions themed to Mad Men, Hunger Games, and John Wick.
We told you last year that Lionsgate had contracted Parques Reunidos to develop Lionsgate-branded leisure centers around the world. The companies announced today that the first of those will come to Times Square.
"We're delighted to kick off our partnership with Parques Reunidos in midtown Manhattan, and we look forward to extending our alliance to other major U.S. and European cities as we continue to grow our location-based entertainment business around the world," Lionsgate Senior Vice President of Global Live and Location Based Entertainment Jenefer Brown said in a statement.
Attractions in Lionsgate Entertainment City will include:
- A Hunger Games flying simulator attraction "taking fans on an exciting rescue mission through The Capitol"
- Dauntless Challenge Course, a Divergent themed obstacle course
- John Wick: Chapter Two an interactive dark ride where "fans go head-to-head with a series of assailants"
- A virtual reality gallery, including a Nerve VR motorcycle thrill experience
- A 4D Theater
Shopping and dining will include:
- A Mad Men-themed dining and lounge experience
- Hunger Games-themed Peeta's Bakery and The Capitol Confectionery
- A Lionsgate Studio Store
The $30 million project will occupy 125 feet of wraparound frontage on the corner of East 42nd Street and 8th Avenue, according to a statement from Parques Reunidos. In addition to Lionsgate's planned indoor entertainment centers, the studio has licensed its properties to Motiongate Dubai for a Lionsgate-themed land slated to open later this year. (That land includes a Hunger Games motion simulator that sounds just like the one announced for the Times Square project.)
The studio also has an indoor theme park under development in Hengqin, Zhuhai, China and an outdoor Lionsgate Movie World park planned for Jeju Island, South Korea.
Yawn...Another "entertainment" option in the high rent Times Square district that will come and go faster than you can blink your eye. The location is prime, right across from the Port Authority Bus Terminal, but still off the beaten path of Times Square proper. With the Hunger Games franchise long over, I just don't see any buzz for a project like this in such an expensive part of town. I would be surprised if this lasts more than a year, let alone actually gets off the ground and opens its doors for paying customers.
The Mad Men lounge is the only thing that I can see working in this setting, but hey, great execution can overcome a lot of hurdles in a themed entertainment development, so I won't write it off yet.
The question will be if you have to pay an admission price just to get into the lounge, or if you can just walk up and have a drink. My guess is that everything will be behind a paywall like Madame Tussaud's with perhaps some of the attractions being sold as upcharges or packages (like rides on top of the Stratosphere).
John Wick is an ultra violent movie where John confronts lots of evil Russian mob gangsters. John is the clean up guy who then tries to clean up when marked for death. Who wouldn't want to kill some Russians today after losing the election to Trump. Hunger Games and Daultless feature a despotic world. Terrific for those who are the Resistance and Antifa. They'll be right at home and they'll hone their violent tactics.
Looking forward to John Wick, the world's first shooter ride where the targets are humans!
Ah, James, allow me to show you Sholay: The Hunt for Gabber Singh at Bollywood Parks Dubai, where, when you shoot the human bandits, they disappear in bloody red puffs.
DisneyQuest Ver 2.0
lol @ the budget
I seriously double checked today's date while reading this. It isn't April First??
Lol, that's pretty macabre Robert. I wonder how peeps in the US will react to that stuff.
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