This year's Universal Orlando Super Bowl commercial features former Super Bowl MVP Peyton Manning (who won one championship with my favorite team, the Colts, and one with Laurie's favorite, the Broncos). Manning plays Universal's "vacation quarterback," leading a family around Universal Studios Florida and Islands of Adventure. (Love the Megatron joke, BTW.)
That's the extended cut, which will play during the pregame show. A 30-second cut will air sometime during the game. The spots are branded to both Orlando and Hollywood, though the commercial clearly was shot in Orlando.
Regardless of the version, it's all as silly as you'd expect from a TV spot featuring Manning, who has made fun of his commercial persona on an NBC broadcast before:
Universal Orlando has run Super Bowl commercials in the past when corporate sibling NBC has had the broadcast rights, as the network does again this year. Super Bowl commercials typically are the most expensive in television — given the game's huge audience — but a Universal spot on NBC is basically a house ad for the company. Even if Universal is paying the full rate for this, hey, the money is staying inside NBCUniversal, right?
No matter the finances, it's still fun for the rest of us to watch. Accio tourists!
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