New theme park trademarks: Adrenaline Alley, Trolls Topia

April 26, 2018, 1:55 PM · Searching through the U.S. federal government's Patent and Trademark database revealed two recent theme park-related applications this week.

Six Flags has filed a trademark application for "Adrenaline Alley." This is for "amusement and theme park services; entertainment in the nature of amusement and theme park rides," which is standard verbiage for such things.

It doesn't take much imagination see "Adrenaline Alley" as the name for a thrill ride or a thrill-themed land. The trademark application does not mention marketing, so it is unlikely that Six Flags would be looking at this simply as a slogan for commercials and such.

But what ride or land should this be for, and where? Speculating on such questions is why I look up this stuff for you. Guess away!

Meanwhile, DreamWorks Animation has filed a trademark application for "Trolls Topia." This one covers a wider base — "Amusement park attraction and theme park services; live stage performances, namely, presentation of live show performances; providing waterpark services; providing recreational areas for entertainment and amusement, namely, interactive play areas."

The 2016 film Trolls grossed nearly $350 million worldwide, which isn't a huge number by animation standards, but it's one that would make any studio happy. DreamWorks Animation has a sequel scheduled for an April 2020 release and has a Netflix series featuring the characters going now, too.

A musical franchise featuring the voices of Justin Timberlake and Anna Kendrick, Trolls would seem a natural for a theme park show or song-focused attraction. Fourth gate at Orlando, anyone? Or maybe Kung Fu Panda's eventual replacement in Hollywood's upcoming DreamWorks Theatre?

Again, guess away.

Replies (4)

April 26, 2018 at 4:17 PM ·

Trolls Topia is a limited time event going on now at Universal Studios Singapore.

April 26, 2018 at 6:25 PM ·

I've been predicting for a long time that Universal's third park will be targeted specifically towards a younger demographic and be more kid-friendly than its other two parks, and will feature themed area based solely off of Dreamworks, Illumination and Nintendo properties (and maybe Hello Kitty). I wasn't a fan of The Trolls film but it has some beautiful visuals and would make for a great themed area in an amusement park, which is exactly what Trolls Topia sounds like.

April 27, 2018 at 9:29 AM ·

References to adrenaline seem to be especially popular in the theme park industry at the moment. Adrenaline Peak, the Gerstlauer euro-fighter that opened recently at Oaks Park in Oregon, was thus named as the result of a contest - with over 4000 entries - to come up with a catchy name for the new coaster.

April 27, 2018 at 3:02 PM ·

Could be a re-theme to Kidzone at Universal Olando. The "water park services" makes the rumor stand out more considering there's a waterslide in Kidzone. Also there are play areas waiting to be re themed.

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