New theme park trademarks: Adrenaline Alley, Trolls Topia

April 26, 2018, 1:55 PM · Searching through the U.S. federal government's Patent and Trademark database revealed two recent theme park-related applications this week.

Six Flags has filed a trademark application for "Adrenaline Alley." This is for "amusement and theme park services; entertainment in the nature of amusement and theme park rides," which is standard verbiage for such things.

It doesn't take much imagination see "Adrenaline Alley" as the name for a thrill ride or a thrill-themed land. The trademark application does not mention marketing, so it is unlikely that Six Flags would be looking at this simply as a slogan for commercials and such.

But what ride or land should this be for, and where? Speculating on such questions is why I look up this stuff for you. Guess away!

Meanwhile, DreamWorks Animation has filed a trademark application for "Trolls Topia." This one covers a wider base — "Amusement park attraction and theme park services; live stage performances, namely, presentation of live show performances; providing waterpark services; providing recreational areas for entertainment and amusement, namely, interactive play areas."

The 2016 film Trolls grossed nearly $350 million worldwide, which isn't a huge number by animation standards, but it's one that would make any studio happy. DreamWorks Animation has a sequel scheduled for an April 2020 release and has a Netflix series featuring the characters going now, too.

A musical franchise featuring the voices of Justin Timberlake and Anna Kendrick, Trolls would seem a natural for a theme park show or song-focused attraction. Fourth gate at Orlando, anyone? Or maybe Kung Fu Panda's eventual replacement in Hollywood's upcoming DreamWorks Theatre?

Again, guess away.

Replies (4)

April 26, 2018 at 4:17 PM ·

Trolls Topia is a limited time event going on now at Universal Studios Singapore.

April 26, 2018 at 6:25 PM ·

I've been predicting for a long time that Universal's third park will be targeted specifically towards a younger demographic and be more kid-friendly than its other two parks, and will feature themed area based solely off of Dreamworks, Illumination and Nintendo properties (and maybe Hello Kitty). I wasn't a fan of The Trolls film but it has some beautiful visuals and would make for a great themed area in an amusement park, which is exactly what Trolls Topia sounds like.

April 27, 2018 at 9:29 AM ·

References to adrenaline seem to be especially popular in the theme park industry at the moment. Adrenaline Peak, the Gerstlauer euro-fighter that opened recently at Oaks Park in Oregon, was thus named as the result of a contest - with over 4000 entries - to come up with a catchy name for the new coaster.

April 27, 2018 at 3:02 PM ·

Could be a re-theme to Kidzone at Universal Olando. The "water park services" makes the rumor stand out more considering there's a waterslide in Kidzone. Also there are play areas waiting to be re themed.

This article has been archived and is no longer accepting comments.



Top Attendance

  1. Disney World Magic Kingdom
  2. Disneyland
  3. Tokyo Disneyland
  4. Tokyo DisneySea
  5. Universal Studios Japan
  6. Disney's Animal Kingdom
  7. Epcot
  8. Shanghai Disneyland
  9. Disney's Hollywood Studios
  10. Chimelong Ocean Kingdom
  11. Universal Studios Florida
  12. Disney California Adventure
  13. Disneyland Paris
  14. Islands of Adventure
  15. Universal Studios Hollywood

Get News Updates