Searching through the U.S. federal government's Patent and Trademark database revealed two recent theme park-related applications this week.
Six Flags has filed a trademark application for "Adrenaline Alley." This is for "amusement and theme park services; entertainment in the nature of amusement and theme park rides," which is standard verbiage for such things.
It doesn't take much imagination see "Adrenaline Alley" as the name for a thrill ride or a thrill-themed land. The trademark application does not mention marketing, so it is unlikely that Six Flags would be looking at this simply as a slogan for commercials and such.
But what ride or land should this be for, and where? Speculating on such questions is why I look up this stuff for you. Guess away!
Meanwhile, DreamWorks Animation has filed a trademark application for "Trolls Topia." This one covers a wider base — "Amusement park attraction and theme park services; live stage performances, namely, presentation of live show performances; providing waterpark services; providing recreational areas for entertainment and amusement, namely, interactive play areas."
The 2016 film Trolls grossed nearly $350 million worldwide, which isn't a huge number by animation standards, but it's one that would make any studio happy. DreamWorks Animation has a sequel scheduled for an April 2020 release and has a Netflix series featuring the characters going now, too.
A musical franchise featuring the voices of Justin Timberlake and Anna Kendrick, Trolls would seem a natural for a theme park show or song-focused attraction. Fourth gate at Orlando, anyone? Or maybe Kung Fu Panda's eventual replacement in Hollywood's upcoming DreamWorks Theatre?
Again, guess away.Tweet
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