Four of the five parks are actually returning to the Six Flags chain, having been sold off by the company in the middle of the last decade, when Six Flags was flirting with bankruptcy. The five newly-added Six Flags parks are Buffalo's Darien Lake, Oklahoma City's Frontier City and White Water Bay, Houston's Wet 'n' Wild Splashtown, and Wet 'n' Wild Phoenix.
The Phoenix park is only one of the five that is not a former Six Flags property. It originally was part of the Village Roadshow-owned Wet 'n' Wild chain, and not affiliated the George Millay-founded former Wet 'n Wild water park that now is the site of the upcoming Endless Summer resort hotels at Universal Orlando.
All five parks were acquired from Premier Parks — which long-time Theme Park Insider readers might recognize as the original name of the company that acquired and renamed itself Six Flags back in 1998. The "new" Premier Parks was founded by former Premier Parks/Six Flags executives and has operated several of the parks that Six Flags sold in the mid-2000s.
"We are thrilled to welcome these outstanding properties and employees into our family of parks and look forward to sharing the thrill of Six Flags with guests of all ages in these key markets," Six Flags Chairman, CEO, and President Jim Reid-Anderson said in a press release.
"These are all fantastic properties that complement our existing portfolio and provide tremendous added value and cross-visitation opportunities for our extensive Membership and Season Pass base."
And there is the reason that Six Flags pulled the trigger on this deal, as it focuses more and more of its business on the sale of memberships that insulate the company from the vagaries of weather and customer whims.
Once you commit to that bargain-priced membership, Six Flags has your money and you have an incentive to keep coming to the parks, spending money on parking, food, drinks, souvenirs, and FlashPass line-skipping passes — where Six Flags makes its profit. The more parks that Six Flags can add to its line-up, the more compelling it can make the purchase of a membership, which are good at all of its parks across the continent.Tweet
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