James Bond might be the most popular and enduring film franchise not currently in a theme park attraction, despite the pleas of many fans over the years. (Middle Earth would be the other claimant on this title, FWIW.) But even though Bond isn't yet part of any theme park, you can step into the world of the British superspy in a new "cinematic installation" in the Austrian Alps.
007 ELEMENTS is located nearly 10,000 feet above sea level, at the top of the Gaislachkogl gondola in Sölden, Tyrol, Austria, which was featured in the Bond film Spectre. Installed in a 14,000 square-foot, two-story building, the attraction takes visitors through nine galleries that recreate the experience of walking through a Bond film.
Each gallery focuses on a specific element of the Bond films, starting with the gun barrel from the opening credits.
Other galleries include the Briefing Room...
the Action Hall...
and... The Lair.
Kraftwerk Living Technologies provided the technical design for the attraction, including installation and programming in seven of the nine rooms. The project was developed in partnership with EON Productions, Metro Goldwyn Mayer, and Bergbahnen Sölden.
The building that houses the experience is not heated, as not to damage the permafrost upon which the facility was built. That created a substantial technical challenge in keeping the attraction's equipment operating in near-freezing weather.
"By using the right technology, we can bring content, stories and scenes to life and intensify the audiences' experience," Werner Spiegel, Director of Project Implementation and Service said. "With 007 ELEMENTS, the entire team has managed to create a spectacular, immersive spatial experience that feels like a walk-in movie and is an absolute highlight for Austria."
It's one more for a Bond fan's to-do list. Combined tickets that include admission and the trip on the gondola cost €54 (US$63) for adults. The recommended minimum age is 12 years. Tickets for children cost €30 and for ages 15-19 are €49.Tweet
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