The Universal Orlando Resort announced this morning that theater chain Cinemark will replace AMC as the brand on its 20-screen theater complex in the resort's CityWalk shopping district.
The movie theaters will close on September 14 to swap the branding on the theaters, which will reopen as Universal Cinemark at CityWalk on September 15. Then Universal and Cinemark will begin renovating the 20 theaters to all-recliner seating.
One of the theaters will become a Cinemark XD auditorium, with a wall-to-wall screen and advanced projection and sound systems in addition to the chain's "Luxury Lounger" seating.
AMC is not known as a premier theater brand when compared with more upscale competitors such as Alamo Drafthouse and Arclight Cinemas. AMC can provide a superior theater experience, as it did with its recently renovated theaters at Universal Studios Hollywood's CityWalk, which feature all-recliner seating, upgraded Christie projectors, Dolby Atmos sound, and a "Director's Lounge" upstairs bar. But the Orlando theaters remained mired in early-2000s style and technology. I saw Avengers: Infinity War there last spring on my first visit to the theaters in years and was surprised by the mediocrity of the experience. Having seen what Universal did with the Hollywood theaters, I figured that a major refurbishment in Orlando must be imminent.
And it was. No word yet on how long the refurbishments will take to complete.
The switch from AMC to Cinemark also affects Universal guests who have subscribed to AMC's A-List subscription service, which will not be accepted at the theaters after the 13th, obviously. Cinemark has its own subscription discount service, Cinemark Movie Club, which will be accepted there, instead.Tweet
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