The Walt Disney World Resort this morning announced a new "online vacation-planning destination" for Disney visitors. What does that mean? It means that, starting October 16, tickets to Disney World theme parks will have different prices based on when go... no matter how long you are visiting.
For the past few years, Disney has had date-based pricing for single-day theme park tickets. Those tickets were priced in three tiers: value, regular, and peak, corresponding to attendance levels in the park. But you paid the same price for a multi-day ticket, regardless of whether you visited on a value, regular, or peak attendance day.
That will change next month. When booking a multi-day ticket on DisneyWorld.com, guests will need to commit to the days that they will be visiting, and the price of their ticket will depend upon the first day of their visit.
The website will quote a per-day ticket price, based on the day of the month, much like Disney's website does now for single-day tickets. You will have a certain number of days to use your tickets after that first day, so you do not have to use them on consecutive days.
And if you don't want to commit to a specific start date, you can buy an anytime ticket... but you will end up paying the peak price for that. Here's Disney video "how to" guide:
Disney will allow visitors to browse the pricing calendars to find the cheapest available tickets, which means the Disney World ticket page serves as an effective free crowd calendar for the parks.
Now, what will those ticket prices be, after this change goes into effect? The mock-up on Disney's video shows per-day prices on four-day tickets ranging from $81 to $97, as compared to the current base price of $95 a day for four-day tickets. But the mock up disclaims "prices shown do not reflect actual pricing," which should be obvious from the calendar showing lower prices for the peak-attendance Thanksgiving week. So, yeah, don't be looking for clues there.Tweet
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