Disney expands Magic Kingdom alcohol sales again

October 3, 2018, 1:02 PM · When the Be Our Guest restaurant opened in the Magic Kingdom's New Fantasyland in 2012, it broke the park's 41-year tradition of not selling alcohol. Since then, Disney has expanded alcohol sales to all of the Magic Kingdom's table service restaurants. And now, Disney has expanded alcohol sales to all meals at Be Our Guest, too.

Initially, the Beauty and the Beast-themed restaurant served wines from France and California and beers from France and Belgium only at dinner, during which the restaurant is table service. Starting this week, Be Our Guest has added alcoholic beverages to the breakfast and lunch menus, at which visitors order from touch screens before proceeding to the dining areas.

The new drink options are:

At breakfast:
Be Our Guest Mimosa, $10.00
Be Our Guest Peach Bellini, $10.00
Be Our Guest House Made Red Sangria, $10.00
Schofferhofer Pink Grapefruit Hefeweizen, Germany 16 oz., $10.00

Lunch options include the breakfast selections, as well as:
Kronenbourg 1664, France, $8.50
Stella Artois, Belgium, $10.00
Charles de Fère Cuvée Jean-Louis Blanc de Blancs Brut, France, $9.00
Dr. Loosen Dr. L Riesling, Mosel, $10.00
Cambria Katherine's Vineyard Chardonnay, Santa Maria Valley, $11.00
Georges Duboeuf Beaujolais-Villages, France, $9.00
Simi Cabernet Sauvignon, Alexander Valley, $16

Be Our Guest remains one of the toughest tables to book at the resort, with guests rushing to book the restaurant at 7am Eastern 180 days from the start of their Disney World hotel stay to get a reservation. So it's not like Disney really needed to pump up the appeal of the restaurant. But the additional alcoholic options on the menu should help Disney's profit margin per diner, which reportedly suffered as a large number of people who did get reservations at the restaurant appeared to be there to take photos of desserts for their Instagram rather than order full meals.

Replies (11)

October 3, 2018 at 1:48 PM

I find it hard to understand this total obsession about Disney now selling alcohol. What is it with people ?? Can't anyone enjoy a day at the parks these days without having to have a beer !! I don't drink a great deal day to day, but let me loose in an English pub when I'm on vacation and it's a whole new ball game.

Same as at SeaWorld .... the passholder Facebook page was alight with love and joy when they found out there would be limited "free" alcohol again, and total despair when it stopped.

The society we live in I suppose ......

October 3, 2018 at 1:51 PM

I think the "love and joy" was more for the "free" part than the alcohol, FWIW.

And there is zero chance of that ever happening at Disney, right?

October 3, 2018 at 1:58 PM

Agreed ... :) .... and Agreed .... :) .... LOL

October 3, 2018 at 2:35 PM

I don't necessarily have an issue with limited alcohol sales being offered in the Magic Kingdom. However, one has to wonder at what point does Disney get "drunk" on this additional revenue stream and open the flood gates, serving beer and wine at every dining location?

I'd also note that the prices are quite high, especially that $10 price tag for a can of Schofferhofer - easily 1000% markup there for a beverage that is only 2.5% ABV.

October 3, 2018 at 3:10 PM

"I don't necessarily have an issue with limited alcohol sales being offered in the Magic Kingdom"

Thank goodness your opinion is not necessary.

"However, one has to wonder at what point does Disney get "drunk" on this additional revenue stream and open the flood gates, serving beer and wine at every dining location?"

So? Maybe you should go to Epcot where it already happens. It helps to visit Epcot so you can criticize Disney properly.

October 3, 2018 at 3:10 PM

@Makorider - Similarly, I don't understand the obsession some Disney fans have with raging out against adding adult beverages to dining experiences. I think it becomes a bigger deal because of the backlash itself.

October 3, 2018 at 3:21 PM

Thanks for the enlightening commentary Anton. Glad to see you have an opinion about the topic.

October 3, 2018 at 3:32 PM

Have a drink. You'll get over it.

October 3, 2018 at 4:59 PM

"But the additional alcoholic options on the menu should help Disney's profit margin per diner, which reportedly suffered as a large number of people who did get reservations at the restaurant appeared to be there to take photos of desserts for their Instagram rather than order full meals."

This is a trick not available anymore. People used to book dinner, order a few cupcakes and meet the beast and enjoy the restaurante atmosphere.
Now dinner is fixed price, appetizer, main and dessert.

October 4, 2018 at 12:02 AM

Disney is smart following Universal’s lead in expanding alcohol sales.

Market forces, ‘Supply & Demand’, will determine their level of success.

October 4, 2018 at 12:17 AM

I am not a super fan of |Disney, we are planning our third trip to Walt Disney World with our children for this April. I understand that the trips are expensive but if you need to start your day with alcohol at breakfast then you need to lay by a beach someplace and avoid the hustle of Disney for a day or two.

That being said I do agree with Anton M... Have a drink and get over it.

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