Disney has a long history with professional sports leagues in America, including a stint as owner of Major League Baseball's Angels and the National Hockey League's (Mighty) Ducks. Disney's ESPN is the world's leading sports broadcaster, and Walt Disney World's Wide World of Sports complex has hosted countless events, including spring training games for baseball's Atlanta Braves and preparations for the annual NFL Pro Bowl. Disney also is the current jersey sponsor for the NBA's Orlando Magic.
And next summer, Disney will introduce its first pro sports-themed attraction, the NBA Experience at Disney Springs.
Built on the site of the former Disney Quest attraction, the NBA Experience will feature a variety of experiences designed to make visitors feel like a player in the world's most popular pro basketball league.
"From training simulations and clock-racing competitions to fan-favorite NBA moments – we're bringing new experiences and thrilling games to life to make fans truly feel like a star player," Stan Dodd, Executive Producer, Walt Disney Imagineering, said.
Attractions within the indoor experience will include interactive games (from the old school Pop-a-Shot to modern video games), photo ops including walking across the NBA Draft stage, trivia contests on NBA and WNBA history, and several skills exercises, including a replicated NBA Combine challenge, a ball-handling and dribbling clinic, and an opportunity to try your best slam dunk... on a basket with an adjustable height, of course.
The NBA Experience opens next summer in Disney Springs. No more specific opening date just yet, nor any word on admission cost.
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