Disneyland today invited reporters and influencers to preview its new Pop Up Disney! A Mickey Celebration photo event.
Located in the old ESPNZone restaurant in Downtown Disney, Pop Up Disney features seven rooms of photo opportunities themed to Mickey and Minnie Mouse.
These are not character meet and greets, but rather staged, "photo booth" installations, designed to provide new, unique backdrops for your photos at the most Instagrammed place on Earth. (Seriously, it is.)
Tickets run from $30 to $38 per person for this timed event, with advance reservations required. To Disney's credit, it has provided a wide variety of high-quality photo opps for this experience, including some that put you in the action, just like Mickey.
And others that... well, have to be seen to be believed. An entire wall of Mickey plush?
This turned out a little more like "Mickey's Poltergeist" than I expected.... :-0
But don't stick to the obvious photo opps. Some of the better opportunities lay off to the side from the main set pieces.
It took my about an hour to go through the exhibit, but that's on a day when Disney filled it with social professionals, who probably take waaaay longer with shots than your average Instagram user.
And of course, the time you spend at each location will vary upon your interest in getting just the right shot.
Wild and unusual visuals abound in the exhibit, but Mickey remains a constant throughout.
And it concludes in a wild room celebrating Mickey in the parks.
I especially liked the projections along the far wall in the final room, which looped through with each theme playing for about a minute, providing an ever-changing, dynamic backdrop for your videos and Boomerangs. Here's a sample:
And when it's all done, yes, you exit downstairs into the gift shop.
While pop-up photo experiences have drawn crowds around the world, this is a new experience for Disney. While it builds upon the photo opps that Disney has created for many of its after-hours, hard-ticket events, Pop Up Disney takes this particular concept to a level of detail and finish that Disney has not attempted on this scale before.
Will it work? Creatively, it's fun, but it's going to be up to Disney's social media fans to decide if it's worth the price... especially when it's competing with some of the world's best-established photo opps in the parks next door.
Pop Up Disney! A Mickey Celebration opens Friday and includes five hours of free parking in the Downtown Disney lot. Tickets are available through Disney's website.
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