Okay, I can see where this headline might look a bit confusing. But many long-time Theme Park Insider readers might know that the Legoland theme parks are not owned by the company that makes Lego building toys but by a British attractions company called Merlin Entertainments.
Merlin also owns Madame Tussauds and a bunch of other theme attractions around the world, making them one of the top themed entertainment attraction businesses in the world by annual attendance, according to the annual TEA/AECOM Theme Index report.
Now the owners behind the Lego toy company have launched a bid to take over Merlin, which, when completed, would mean that Lego (at least indirectly) would own Legoland.
The group is bidding £5.9 billion for Merlin, according to The Guardian. Merlin reportedly has accepted the offer from the bidders, who are led by Kirkbi, the private investment company owned by the Kristiansen family that controls Lego. Other partners are the ubiquitous investment firm Blackstone and a Canadian pension fund.
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