Universal introduces new ad campaign and discount deals

February 14, 2020, 2:34 PM · Universal Parks and Resorts introduced its new national ad campaign today, along with a couple of ticket discount deals for its theme parks at Universal Orlando and Universal Studios Hollywood.

The "Let Yourself Woah" campaign stars "Saturday Night Live" cast member Kenan Thompson, who got his start on television with the Nickelodeon shows "All That" and "Kenan & Kel," which were filmed in the old Nickelodeon Studios at Universal Studios Florida.

"Universal's theme parks hold a special place in my heart and it's amazing to see how much they've grown since I worked here as a teenager," Thompson said in a statement released by the resort. Thompson's 30-second TV commercial will begin airing nationwide on Monday.

But I actually like the Spanish-language campaign ever better. That one features Comedy Central star Arturo Castro.

Both commercials feature the Orlando and Hollywood parks, which is why you see Jaws in there along with familiar Orlando sites such as the Hulk coaster and Hagrid's.

The real news here for fans who already know their way around the Universal theme parks is the company's latest discount deal. Along with the launch of this national ad campaign, Universal is introducing a "two days free" deal for the Universal Orlando parks and a $30 off deal for Hollywood.

You can find both deals - along with others including combo tickets with other area attractions - on our travel partner's officially authorized Universal Orlando tickets and Universal Studios Hollywood tickets pages.

Replies (13)

February 14, 2020 at 3:15 PM

Um ... newsworthy?

February 14, 2020 at 6:05 PM

On sites that cover theme parks and, in particular, the business aspects of theme parks, a new ad campaign with a new tagline and new celebrity endorsements from the second biggest market leader is perhaps worthy of one little post, no?
A simple search of the site reveals a number of posts covering these companies' new ad campaigns and commercials including some that TH, himself, has interacted with.
Ease up on the snark and enjoy Robert's site for what it is.

February 14, 2020 at 9:55 PM

TH, on a slow news day any type of announcement from a major theme park should be reported on this site. If you don’t want to read the article you can pass it up, but I always welcome new tidbits whether it’s a groundbreaking announcement or not.

Thanks for the info Robert!

February 15, 2020 at 12:21 AM

Gosh TH, we get it...you don’t like Universal. Sheesh.

February 15, 2020 at 4:21 AM

Poor TH grumpy cat feels his little Disney parks are threatened by Universal. Embrace the competition as it makes everything better.
Thanks for pointing out the great deals Robert.

February 15, 2020 at 7:01 AM

I hope Universal does more of these ads. I like both of these comedians.

February 15, 2020 at 9:59 AM

I agree with Robert... Although I can only understand one word of the spannish ad, it is much more entertaining and funny.

Interesting counter-programming that Universal would launch a promotion in line with Disney putting up their prices.

February 16, 2020 at 9:51 AM

"Of course Universal will do commercials in Spanish to get their money but won't put the safety signs in Spanish" - shyster lawyer

February 17, 2020 at 8:18 AM

@TH - I think Chad H hit on the newsworthy-ness of this. On the heels of yet another series of price increases from Disney, Universal has launched a promotion campaign that announces a series of discounts for their theme parks. While it doesn't preclude Universal from also increasing prices on regular admissions as they're apt to do in response to Disney's price hikes, this campaign takes advantages of guests that are getting frustrated with the continuously increasing cost to visit Disney parks.

Definitely a newsworthy story for theme park fans as the two heavy hitters continue to go punch for punch in the battle for market share in a saturated marketplace.

February 17, 2020 at 11:28 AM

I agree. This content belongs here. Major national ad campaigns show us how the parks are choosing to position themselves and shows us what they feel the public values about what they offer.
It's also newsworthy because Keenan worked on site at the sound stages at Universal Studios Florida. I think it's a great tie in to the history of the resort and he is in my opinion a winning personality.
I like both versions of the ad and hope they continue to use these two spokesmen and bring in others to do similar spots.

February 18, 2020 at 12:59 AM

I do understand TH and feel some of the earlier replies were a bit excessive... O T. I get it, some of us only want to know the "big" coaster stories that are happening in the world. I love seeing coaster updates or any big parks changes or whatnot. However, I like these kinds of posts: small but yet informative. I also enjoyed these ads haha

February 18, 2020 at 11:36 AM

I like Keenan. Maybe more important that being liked, he seems to be someone few people dislike. It's interesting watching the NBC or NBCUniversal get more of a front and center place at the resort.

February 18, 2020 at 3:28 PM

Love the Spanish ad,

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