Some of Cedar Fair's theme parks could begin announcing their reopening dates as early as next week, Cedar Fair CEO Richard Zimmerman said today.
"Right now we feel like we've got a lot of good momentum in Texas and Missouri and will likely will be announcing some specifics on dates of those and other parks early next week," Zimmerman said during the Goldman Sachs 2020 Travel and Leisure Conference this afternoon. Cedar Fair owns two Schlitterbahn water parks in Texas and the Worlds of Fun theme park and Oceans of Fun water park in Missouri.
Zimmerman also confirmed that Cedar Fair parks will be requiring advance reservations to visit.
"With regard to social distancing, we've run sophisticated modeling of all of our parks, which sit on hundreds of acres. And we've come to the conclusion that everybody's gravitating towards a percentage of theoretical capacity. So we'll have a reservation system to come to the park once we open. You'll need to make a reservation - online or on our mobile app - that will be one of the steps we take."
He continued, "the limitation for social distancing isn't the acreage we have. It is really just the flow of our guests. We certainly will do spacing in queue lines, as you would expect. We'll do all the things you've seen restaurants and others do in the consumer space, limiting the number of tables. We also likely will have designated traffic going one way on half of a midway and the other on the other part of the midway. We will do lots of things that will ensure that we can adhere to the social distancing guidelines that we keep talking with these states about."
CFO Brian Witherow told the conference that Cedar Fair considers 2020 to be a transitional season and that the chain expects to save money by not putting on parades and live shows that cannot be presented while maintaining social distancing. He also said that Cedar Fair expects to hold the line on daily admission costs in 2020 when the parks return, but that more dynamic pricing could come into play in 2021 and beyond as the company gets a clearer view of guest demand.
Cedar Fair's other parks include Knott's Berry Farm, Cedar Point, Canada's Wonderland, and Kings Island.Tweet
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