Without Horror Nights, Universal Tries Discounts to Draw Fans

August 1, 2020, 5:37 PM · Universal Orlando is turning to a SeaWorld-level discount as it looks to draw Florida locals to the parks while tourists remain at home.

Universal is now offering Florida residents a buy-a-day, get-the-year discount on its website. For the $164 (plus tax) price of a one-day, Park-to-Park ticket, you can get unlimited admission to Universal Studios Florida and Islands of Adventure through December 24.

If you're not a Florida resident but still looking for Universal Orlando discount deals, our travel partner has savings of $41-115 on various multi-day tickets. Those are lower prices than Universal is charging non-residents on its own site.

SeaWorld Entertainment theme parks for years have offered "Fun Card" deals where fans can get admission for the rest of a calendar year for pretty much the price of a one-day ticket. Indeed, SeaWorld Orlando is offering that deal right now on its website — admission through December 31 for $109.99 plus tax.

If you're not planning on multiple visits, you might consider our travel partner's discount, which throws in All Day Dining with one- and multi-day SeaWorld Orlando tickets.

SeaWorld has used discounting and special events to draw an increasing percentage of locals in recent years, as it has lost tourist market share to the better-funded Universal and Disney theme parks. But with international borders closed and interstate travel this summer at an all-time low, it's more of a locals-only market than ever at the Central Florida theme parks in 2020.

Universal Orlando last week canceled its Halloween Horror Nights for 2020, which was its big annual draw in the fall season. Without that attraction, Universal now seems to be banking on aggressive price cuts to bring fans back to the resort for the remainder of the year.

Replies (4)

August 2, 2020 at 2:36 PM

The race to the bottom for locals has begun. It will be interesting to see how Disney plays this news and tries to attract locals to support attendance over the next few years as well.

August 2, 2020 at 4:53 PM

Thank you for this article, Robert! My family had bought tickets for Universal for today and tomorrow and last night I saw your article and called this morning and was able to upgrade our ticket to this deal!

Your article just bought us essentially an annual pass through December we otherwise would have missed haha.

August 3, 2020 at 10:36 AM

Survival mode until a vaccine/cure is found. Survive to fight in 2021

August 3, 2020 at 7:17 PM

Universal will do better with local and regional guests - Disney on the other hand relies on more national and international big buck travelers and will have a more difficult time.

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