Universal is opening a new hotel in Orlando. But it's not what you might think.
The new Orlando hotel is not coming from Universal Parks and Resorts, but from the Universal Music Group. Despite sharing the iconic Universal globe in their logos, the two are actually separate companies, with UMG being owned by Vivendi, the French conglomerate that owned Universal Studios (and the Universal theme parks) before selling it off to then-NBC owner General Electric back in 2004. (NBCUniversal is now part of Comcast.)
The new UMUSIC Hotel in Orlando will be one of three such hotels nationwide, with the others going to Atlanta and the Gulf coast resort town of Biloxi, Mississippi. Additional locations will be announced at a later date, UMG said in a press release.
"Through music's unique power to inspire and unite – especially given UMG's unparalleled roster of artists and labels – UMUSIC Hotels will both highlight these cities' rich music heritages and provide new opportunities for artists to reach fans in immersive, innovative and authentic ways," Universal Music Enterprises President and CEO Bruce Resnikoff said.
From the company's press release, "UMUSIC Hotels will create immersive experiences for fans, guests and artists alike, with music and entertainment at the forefront of design and guest experience all around the globe. As part of their commitment to the local community, each property will be skillfully designed to complement the city landscape and authentically incorporate elements of the local music scene. The UMUSIC Broadwater Hotel in Biloxi will seamlessly integrate a stunning performance venue and a luxury hotel with an immersive architecture style. In Atlanta, the UMUSIC Hotel will include a holistic entertainment venue. UMUSIC Orlando’s design will similarly reflect a music-first experience for guests."
UMG is partnering with Dakia U-Ventures on the development of the hotels. Pyramid Hotel Group will be the operator, providing another point of difference with Universal Orlando, where the hotels are operated by Loews Hotels.
No location or timetable for the Orlando property was announced.
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