Universal is bringing the horror to Chicago.
Universal Destinations & Experiences announced today that it will open its second Universal Horror Unleashed attraction in Chicago, in 2027. The new attraction will occupy a now-vacant 114,000-square-foot commercial building at 700 W. Chicago Ave. That's on the banks of the Chicago River, in between Goose Island and River North.
It's also directly across the river from Cabrini-Green, which was the setting for the horror classic "Candyman" that Universal most recently brought to the screen in 2021, so I sincerely hope we get some Candyman love in this installation of Universal Horror Unleashed.
And, no, I will not be typing that name again in this post. #IYKYK
"We’re thrilled to welcome Universal Horror Unleashed to the City of Chicago," Mayor Brandon Johnson said. "This is exactly the kind of creative, high-impact investment we’re working to attract—one that brings new life to a vacant site, creates hundreds of jobs, and cements Chicago as a must-visit destination for entertainment tourism."
"Universal’s decision to make such a significant investment in Illinois is a testament to the state’s unmatched entertainment sector, renowned workforce and strong infrastructure," Governor JB Pritzker said. "Universal choosing Illinois didn’t happen by accident – we were proud to support this project through our EDGE [Economic Development for a Growing Economy] incentive program, which has helped fortify a positive business climate that draws world-class companies to the state. I look forward to seeing this iconic brand come to life along the Chicago River as it creates hundreds of jobs and generates more than $1 billion in economic impact."
Construction is set to begin next year, with the specific line-up of houses and experiences in the attraction yet to be revealed. The first installation of Universal Horror Unleashed opens August 14 in Las Vegas.
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My understanding is that the Horror Unleashed attractions are much less expensive than the Frisco kiddie park. Given the relatively low cost and the company's stellar reputation for themed frights this appears to be a much better use of Kabletown's expansion budget.
Haha...mentioned it twice! Wise to stop there, lol.
Although I do think that IP would fit right at home in this Chicago location.
Beetlejuice!
There I said it!!!
Oh wait
The rapid expansion of this concept before the first one even opens in Vegas is really surprising. I'm wondering if advanced ticket sales for Vegas are really good or Universal is trying to be opportunistic on this real estate in Chicago.
The real question is whether or not Robert has ever been in this building before since it was formerly part of the Chicago Tribune, though looks like it was a printing facility and not a newsroom.
I agree with the Disney Quest analogy. Personally I think "one and done" themed attractions are not a great business model and always seem to close after a year or so and don't see why this would be any different. Also is there really any market for this outside of September/October? I have never heard anyone say I wish there was a year round major haunt attraction.
You people don't understand Chicagoans. One and done doesn't exist in our vocabulary. Locals flock to Navy Pier year after year to ride the same Ferris wheel, pay $28 for parking, and see all the same shops.
We also have a few of the best rated haunted houses in the country (Hellsgate is simply amazing). Same goes for Christmas at the Walnut Room and Kristkindlmarket. It's like a ritual every single year.
All they need is an area for taking pictures in front of or on something cool, and people will show up just post on social media they were there. Look at that silly chair outside Voodoo Doughnuts at Citywalk and the one at Margaritaville.
DisneyQuest was an overly expensive Dave & Busters for the most part. This may only last a few years.
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Uh oh. Vegas was risky, but this? It kind of reminds me of DisneyQuest.