Create a Park: NBC Studios Theme Park

Universal Orlando: Okay, now that NBC has the inside track toward becoming the next owner of the Universal theme parks, it's time to begin wild speculation about NBC-themed attractions in the Universal theme parks.

From Robert Niles
Posted September 2, 2003 at 9:17 PM
Okay, now that NBC has the inside track toward becoming the next owner of the Universal theme parks, it's time to begin wild (and, I hope, creative) speculation about NBC-themed attractions in the Universal theme parks.

Or... how about that long-rumored third Universal gate in Orlando? Well, here's your chance to design it: Universal Orlando's NBC Studios Theme Park.

Whatcha got? A Meet My Folks lie detector attraction? A live Queer Eye for the Straight Guy tourist make-over show? Over-priced theme park coffee at Central Perk? Let's hear your most irreverent, but ultimately fun and maybe even practical ideas.

From Kenny Hitt
Posted September 3, 2003 at 6:54 AM
And this is the very problem. Should such a park ever become a reality, there's no WAY any attraction could be based on an NBC show without it coming off as sounding silly, with maybe the exception of the aforementioned LAW & ORDER franchise. The CENTRAL PERK coffee shop is actually an OK idea. But let's face it, any attraction based on QUEER EYE or WILL & GRACE would be downright offensive. FEAR FACTOR is probably the only property that would really make a decent attraction (4D perhaps?)

Let's face it, NBC just doesn't have any theme-park worthy properties.

Now, had my wish come true and had NewsCorp put in a bid, then we could have seen a FOX theme park...a TWENTY FOUR stunt show, SIMPSONS and KING OF THE HILL characters, a MALCOLM IN THE MIDDLE 4D show, not to mention the ALIEN, STAR WARS, DIE HARD, PLANET OF THE APES and INDEPENDENCE DAY movie franchises. There's ICE AGE, FIGHT CLUB, MOULIN ROUGE, M*A*S*H, FUTURAMA, FAMILY GUY, BUFFY THE VAMPIRE SLAYER, THE X-FILES, all of which have HUGE potential for theme park attractions.

From Shane Falcone
Posted September 3, 2003 at 7:53 AM
Disney doesn't have any ABC shows based on rides except Who wants to be a millionare which isn't a show anymore so...I think NBC with a major entertainment player is a bad idea. Its not like Disney buying ABC and having a movie library. NBC has a TV show library not a movie library. Now it does but whats the point of buying the assets if you dont have anything to contribute

From Robert Niles
Posted September 3, 2003 at 10:06 AM
Fear Factor would be the most honest theme for a 4D show yet, and as such, would be the attraction that Disney initially wanted Alien Encounter to be... but never had the corporate guts to deliver. No, it would not be family friendly. And I would dread reviewing it. But people inclined to like this sort of thing would LOVE that attraction. It'd be the first one I green-lit if I were running the show.

That said, we can always go "old school" here and mine old NBC shows for ideas, too. A "CHiPs" motorcycle roller coaster anyone?

From Andrew Swanson
Posted September 3, 2003 at 12:21 PM
Five words: A Night At The Roxburry

From Anonymous
Posted September 3, 2003 at 3:09 PM
I think if USO had some more attractions grered towards teenagers it would up crowd numbers, being a teenager my self, I went to US (and don't get me wrong IOA is the best) but The US side is very dull, during our last visit the park was very empty, (due to the rain) so we were done all the rides by lunch time. US needs to add something new and something fast, The central perk would be great, how about a NBC studio tour sorta like the NICK one, featured NBC stars! I dunno

From Ben Mills
Posted September 3, 2003 at 3:49 PM
...As we can clearly see.

From Robert OGrosky
Posted September 3, 2003 at 6:39 PM
Ditto's to Ben!!!

From Robert Niles
Posted September 3, 2003 at 9:24 PM
There is an inherent problem to TV-based attractions in theme parks, of course, as Disney's discovered. The lead time required to develop a theme park attraction dictates that a company can't get an attraction into a park while a show is still in its "hot, fresh, latest fad" phase. Once a show passes that phase, the company must then decide if the show will endure, or quickly fade away.

By the time a network determines a show's staying power and gets its attraction built, the show will likely be at the end of its network run, and too ubiquitous to be much of a draw for tourists.

Movies pose similar problems, but since they don't appear in millions of homes each week, they tend to stay fresher and more unique in viewers' minds than TV shows. Which makes them more valuable as theme park properties. Plus, two weeks of box office receipts provide a much more accurate estimate of a film's staying power than two weeks of Nielsen ratings, allowing a company to accelerate theme park plans for that franchise.

That said, many TV properties do make the leap to enduring icon status: The Simpsons being the most notable example among current shows. I think E.R. is there, too, but NBC/Universal would need to show unprecedented vision and creativity to develop that show as a theme park attraction. (I do think it could be done, by the way. It'd be tough, but if done right, would elevate the artistry of theme park attractions.)

The easier solution is to bring a network's shows and stars into the theme parks for events, appearances and short-run shows, as Disney's done with mixed success with its ABC properties. Unfortunately for both Disney and Universal, though, it is CBS that's been winning the ratings recently. (Who wouldn't queue up for an interactive, you-solve-the-crime "CSI" ride?) So if this deal goes through, we should at least expect more NBC appearances, a la the Soap Week, in Universal theme parks.

From JP parking Guy
Posted September 4, 2003 at 10:31 AM
FEAR FACTOR TH RIDE!

The largest Hypercoaster ever built where 1 death a day occurs on this coaster!

From Ben Mills
Posted September 4, 2003 at 10:41 AM
And the drop would be so intense that everyone on the ride would puke up, just like on the show.

From Robert OGrosky
Posted September 4, 2003 at 10:47 AM
Now that could be a great coaster, as long as you arent the one death per day!!!

From Robert Niles
Posted September 4, 2003 at 12:59 PM
No, wouldn't the drop have to be called "NBC's Nielsen Ratings"?

(Sometimes, the jokes are too easy....)

From Ben Mills
Posted September 4, 2003 at 1:50 PM
Either that, or everyone else passed on it. You decide.

From Josh Counsil
Posted September 4, 2003 at 2:15 PM
I like Kenny Hitt's idea of a FOX park.

It's a shame they don't throw their name into the theme park business. Hell, you could dedicate a whole park just to The Simpsons.

Oh, well ...

From Ben Mills
Posted September 4, 2003 at 2:31 PM
Boy, it's a shame we haven't had a discussion about a Simspons themed park before, isn't it?

From Kevin Baxter
Posted September 5, 2003 at 1:18 AM
OMG! Maybe we should start a thread!

Anyhow, I think everyone has too much tunnel vision when it comes to this stuff. Why does everything have to be an attraction? How about the eateries? Central Perk in the New York section of USF! The bar from Cheers! The diner from Seinfeld!

How about stealing a page from DCA's Soap Opera Bistro but have the tables in different sitcom sets? Frasier's living room. Will & Grace's living room. Hell, you could have an entire Friends restaurant with the living rooms of Monica, Joey and Ross with Central Perk as the waiting area!

Then we have stuff that Universal used to do, like the Star Trek show. Like the copycat Superstar Television, volunteers do something onstage and are integrated into famous television shows. People could be perps on Law & Order or gunshot victims on ER.

And the best part of making the television shows into live shows or restaurants is they can be easily changed. No one remembers Frasier? Then change all the Frasier stuff to Queer Eye for the Straight Guy, or what have you. Much easier than changing an entire ride.

From Andrew Swanson
Posted September 5, 2003 at 11:13 AM
It would be a sad sad day when no one remembers frasier.
But could you imagine the possibilities for that one when you do Christmas enhancements? Frasier and his dad always love decorating their apartment during the holidays, and right now all USO has for Christmas enhancements is The Grinch.

From Russell Meyer
Posted September 5, 2003 at 12:20 PM
Are we forgetting that part of the NBC television networks is the Sci-Fi channel? There are numerous attractions that could be based on Sci-Fi programming...Farscape, Babylon 5, Tremmors, V, Battlestar Galactica, etc...

There are also a lot of older NBC frachises that would be very well suited to theme park attractions: Knight Rider, A-Team, SNL, The Smurfs, Cheers, and The Cosby Show. There could be a stunt show themed around Knight Rider, The A-Team, or both. The Smurfs would most likely lend itself to a 4-D attraction. SNL could be an interactive live set, or just a display with the history of the long running show. There could be a Cheers restaurant similar to the Bull and Finch in Boston. The Cosby Show could be an interactive studio attraction showing how television shows are filmed.

While many of the current NBC offerings are good, NBC has a very rich history of television programs that far exceed the quility of their current shows. An NBC themed park would need to focus on these "classic" shows of yesterday, and not the fly-by-night shows of today. While shows like Friends, Frasier, and Fear Factor are extremely popular, none of them come close to the popularity of some of the NBC shows of the 1980's(Cosby and Cheers in particular).

From Ben Mills
Posted September 5, 2003 at 1:06 PM
They should redo Animal Planet Live to be hosted by famous sitcom animals like Eddy from Frasier, and the monkey from Friends.

Oh, and what a Scrubs themed First Aid Center?

From Kevin Baxter
Posted September 6, 2003 at 4:53 AM
Apart from the two you named and Seinfeld, Friends and Frasier are right up there. Friends has been NBC's top sitcom since Seinfeld vanished, so its popularity cannot be denied.

Problem with older shows is most kids don't know them. And they can't be forgotten, even though this is Universal.

Sci Fi is another problem. No one watches it! I think their highest rated show gets like 3 to 4 million viewers. Their miniseries are the most popular, with about 6 million, but that is still a third of the Top 20 network shows. And those shows mentioned reach about 1% of Americans. Not really a way to drag in the peeps, is it?

From Kenny Hitt
Posted September 6, 2003 at 4:53 PM
RE: the Sci-Fi Channel remark, they're part of USA Networks, not NBC, although to make a delineation at this point is moot, assuming the deal is close to completion.

If Vivendi never did anything with the licenses for USA Net and Sci-Fi, why will NBC? Hopefully, the answer will be "Because NBC isn't run by a gaggle of jackasses".

From Kevin Baxter
Posted September 7, 2003 at 12:51 AM
LOL. Unfortunately Vivendi wasn't making the choices as to what was featured in the theme parks.

I brought up Sci Fi because someone else did. It does have a cult following, but not nearly enough of one to make attractions that people would flock to see.

From Anonymous
Posted September 7, 2003 at 2:33 PM

NBC in charge of Universal Parks? let the cutbacks BEGIN! NBC/GE is known for budget cuts to raise profits...your goin to see major cutbacks in quality and maintence at Universal Parks now that NBC is taking charge...sad =( I guess we wont see another Islands of Adventure *sigh*

From Kevin Baxter
Posted September 8, 2003 at 2:15 AM
I don't think they are famous for budget cuts as much as just being cheap in the first place. Our only hope is that since the suits don't understand the parks, they might listen to the people who do when they tell them they must build to make money!

From Robert Verginia
Posted September 12, 2003 at 10:12 PM
Don't forget that NBC is owned by General Electric. Maybe they could create a ride that pops up and down and call it "toaster ride", or how about a trip to "Lightbulb Land" where you ride around in a big lightbulb and look at all the other products that GE makes.

I really do like the Cantral Perks, Cheers bar, and Seinfeld restaurant idea!

I can expect that we'll be seeing a lot of "Live from Universal Studios - It's the Tonight Show with Jay Leno".

From Kevin Baxter
Posted September 13, 2003 at 4:15 AM
How about a rotating restaurant, like the Garden Grill at Epcot, where you pass by those sets? Then you wouldn't ever be stuck in one you didn't hate.

From kathy sussman
Posted June 14, 2004 at 11:10 AM
they should have a fear factor show where they pick people from the audience to compete.

From kathy sussman
Posted June 14, 2004 at 11:14 AM
if you were to do a theme park based on a t.v channel you should combine cbs,nbc,abc, and fox.

From Mostly Anonymous
Posted June 14, 2004 at 10:51 PM
That might be nice, but those TV channels are all separate companies that are in fierce competition with each other.

Getting all of those companies to cooperate in one theme park would probably be harder than achieving peace in the middle east.

(Just thought I'd offer a polite response before the usual rude retorts get started...)

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