The BLOG FLUME - Bad Kitty!

Universal tries to kill off one of its most valuable theme park properties with a putrid film version of "The Cat in the Hat."

From Kevin Baxter
Posted November 22, 2003 at 11:24 AM
THEODOR JUST DIED AGAIN
NY Times - Nov 21
Chicago Sun-Times - Nov 21
Los Angeles Times - Nov 21
Sacramento Bee - Nov 21

The reviews are in! It seems "The Cat in the Hat" needs to be covered in kitty litter. Big surprise, huh? And we're not talking mostly middle-of-the-road pans, like Roger Ebert's. Most seem to be in the one-star range. Entertainment Weekly gave it a D!

What went wrong? Besides being produced by Brian Grazer, who also produced that other Dr. Seuss monstrosity, of course. The look of the film is being universally praised, which didn't happen for "The Grinch," but that's about it. Mike Myers is getting a lot of blame for doing little more than taking the Genie from "Aladdin" and giving it the voice of his SNL character Linda Richman. But the Bee critic (there had to be a reason I put that in there!) probably put it best when he said, "Perhaps the 1957 book is so beloved that no movie version could hope to match our nostalgia for it." Word!

In fact, some of the reviews are far funnier than the movie seems to be. The Times gets in several good ones like: "I am tempted to say that this Cat should be tied up in a sack and drowned, but I wouldn't want to condone cruelty to animals, even metaphorically. Cruelty to classic works of children's literature is bad enough." And: "'It is fun to have fun,' the Cat famously warned, 'but you have to know how.' This movie, which opens today nationwide, is a remarkably thorough demonstration of how not to." Hee!

[And check out my friend Manohla Dargis' review in the L.A. Times: "Oh why, oh why did they make it like that? Oh why did they ruin 'The Cat in the Hat'?" -- Robert]

One good thing - which surely doesn't include the rumor of a sequel ALREADY in the works - is that Grazer will probably be unable to get his grubby little hands onto another Dr Seuss book. Mr Geisel has probably four classics in his canon, and the two remaining ones seem unfilmable. Can anyone imagine an idea that could make "Green Eggs and Ham" work for 90 minutes? "The Lorax" could probably be stretched out, but I think even Audrey Geisel, Dr Seuss's widow, understands that that book was her husband's favorite and wouldn't hand that over to that Seuss-killer Grazer. Let's hope!


STILL SUCKING
Orlando Sentinel - Nov 20

Disney's quarterly earnings are up a bit, but the biggest percentage of its business, the theme parks, are still hurting. In fact, even after all the cost-cutting, the parks are down from the same period last year. Great! What's going to get cut now?


AN ODE TO AN ONION
Jim Hill Media - Nov 21

JHM has an article about the plays Disney hopes will make it onto Broadway... something we brought you MONTHS ago! Ignoring the mention of "Hoopz," a musical about the Harlem Globetrotters, which always cracks me up with its stupidity, you will come upon some new projects. Projects being spearheaded by none other than Jeffrey Katzenberg! The article calls Katzenberg "reactionary," claiming the former Eisner thorn only does whatever Disney does. Yeah, right. Disney couldn't get Aardman. Katzenberg did. Disney got the "Shrek" producers AFTER DreamWorks did. And don't even get me started on how "reactionary" Disney/MGM or Animal Kingdom were!

Anyhow, DreamWorks isn't necessarily getting into theatre because of Disney. After all, how many movies have turned into musicals lately? "The Producers." "Hairspray." "Saturday Night Fever." "The Full Monty." "Thoroughly Modern Millie." I can't even think of a musical that HASN'T been based on something else hitting the Great White Way recently.

So what is Jeffrey trying to stage? "Catch Me if You Can" with songs by the beyond-excellent Marc Shaiman (of the aforementioned "Hairspray" and "South Park: Bigger, Longer and Uncut"). Could be fun. The other play is "Shrek." Sounds scary, but Sam Mendes, the genius behind current runs of "Cabaret" and "Gypsy" as well as the Oscar-winning "American Beauty," is set to direct. The article claims this is the stupidest idea ever, but please scroll up and reread what "Hoopz" is about. Though anyone who pays any attention to Broadway shouldn't judge a book before it has a cover. Who would have thought Bernadette Peters would be such a good Mama Rose? Who would have thought a Mel Brooks movie would sell? Who would have thought a plotless play filled with ABBA songs would do so well? If Mendes brought SpongeBob SquarePants to Broadway, I know I'd check it out.

From Robert OGrosky
Posted November 23, 2003 at 9:44 PM
I do hope that Disney's theme parks improve, but i wont complain if when i go next year they are down that week so i can wait in shorter lines!!!
And disney will need the rest of the company to do good for next year comparsions because they are unlikely to equal the boost they are getting form Nemo/POTC.

From Ben Mills
Posted November 22, 2003 at 11:54 AM
Lyrics from "Kitty" by the Presidents of the USA come to mind...

From Kevin Baxter
Posted November 22, 2003 at 2:14 PM
Okay, Robert... your paper sucks! I tried to get the review and all I could get was the damn Calendar section and we have to get home delivery for that. I figured you would add it yourself, and, once AGAIN, I was right. ;-)

Good point, Robert O! Regardless how "Haunted Mansion" does, Disney is just headed back down to the sewer for the first half of 2004. Except for Spring Break, attendance is always down at the parks. ABC is still having problems, and things promise to get worse for one of their cash cows, "The Bachelor." There will be little money for Disney from "The Incredibles." "The Alamo," one of their few big movies next year, looks like it will suck. I think Disney realizes all this too, and next year could be interesting.

Oh! The thing that probably bugs me the most about a Shrek musical is the fact that the soundtrack from the movie is EXCELLENT! I can't imagine Shrek without "My Beloved Monster" from the eels. Or "Hallelujah" from Rufus Wainwright. Plus, I think "It Is You (I Have Loved)" is one of the sweetest songs ever, and I usually hate sweet songs (as you will see after a few more sentences).

And don't remind me of PotUSA, Ben! I was so mad when they broke up!

&%#@ you, Kitty,
You're going to spend the night...
&%#@ you, Kitty,
You're going to spend the night...
&%#@ you, Kitty,
You're going to spend the night
OUTSIDE!

From Ben Mills
Posted November 22, 2003 at 4:40 PM
Yeah, me too! Funny though, I was listening to that song like a few hours ago, then I see your Flume title...

Brings it all right back. Virtually no-one else has heard of them over here, though. At least, not any more.

Hey! Maybe they should screw Aerosmith and build "Rock'n'Roller Coaster Starring tPotUSA"! Riding that thing to the sound of Kick Out The Jams would be a million times better.

From David Eggert
Posted November 22, 2003 at 8:23 PM
I just wanted to add somthing about The Cat In The Hat. If you're considering taking your kids to it, be warned that it's not nearly as innocent as the original book, or even the commercials. While there is little actual swearing, there are many scenes where the characters stop one word short of swearing. Most kids in about grade two or above will easily be able to fill in the blank. There are also many sexual jokes.

By the way, Mike Myers' version of the Cat reminded me a lot of that of the cowardly lion in The Wizard of Oz.

From Robert Niles
Posted November 23, 2003 at 3:32 PM
"The Cat in the Hat" did $40 million in box office over the weekend, enough to put in the top spot in America. "Grinch" opened at $55 million for its first weekend. The real test comes next week, when we see the week-to-week drop-off for "Cat."

If word of mouth is as bad as I've heard anecdotally, expect "Cat" to rival "Matrix Revolutions"' almost historic 65 percent drop-off. By contrast, "Elf," the family holiday film that's enjoyed good reviews and word of mouth, dropped off a mere 12 percent after its opening weekend. An average film drops between 25 and 40 percent.

From steve lee
Posted November 23, 2003 at 6:04 PM
One detail you're missing there, Robert - Cat in the Hat cannot have that massive a drop off next weekend, as the Thanksgiving holidays will give the film an undeserved boost. Granted, they'll have Haunted Mansion to contend with, but people are still going to show up to it.

I watched it Friday night. It's bloody awful, and I'm going to spoil the best (and, sadly, worst) gag in the whole flick right here (so if you actually want to see it, stop reading. Really, now - don't say I didn't warn you).

After the boy opens the crate that teleports things from "our" dimension to the dimension the Cat in the Hat is from, the entire house is distorted into some obscene Escher painting. They have to get back to the box to lock it, or else bad things will happen (and when the hell did this stuff happen in the book? Did I skip a page?).

To get to the crate, they have to go on basically a flume ride. Lacking a vehicle, they step onto the sleeping body of the babysitter, Mrs. Kwan. As they ride her down the flume, Conrad exclaims "This is just like a ride!" at which point the action slows, the Cat faces the audience and says (holding up brochures) "Just like the rides at Universal Studios!"

What makes this kinda interesting (and relevant) is the fact that I could make out The Mummy on the brochure.

There. Now you don't have to see it (okay, I did laugh when, a minute later, The Cat is looking at his ride photo, in a booklet marked "I SURVIVED THE KWAN!"

Folks, there ain't enough alcohol in the world to make this movie "fun." Trust me, we tried.

From Kevin Baxter
Posted November 24, 2003 at 4:24 AM
I actually saw part of that scene on "Ebert and notSiskel" and it scared me! Back when they were filming, I was trying to come up with ideas for USH and, maybe you'll recall, but one thing I hoped for was a water portion so they could create a Cat in the Hat Rapids. Now, that was flumey, but they already have a flume.

I agree with Steve. Thanksgiving will keep it from dropping off too much. And I can't see "Haunted Mansion" being too much of a draw. It should have a nice opening weekend, but I think parents of little kids won't be taking them to a movie with ghosts and dead people. Plus, remember crap like the Power Rangers? No parent I know wanted to see that crap, yet they still lined up to do so. Though, "Brother Bear" might benefit a tad if the nastiness portions of "Cat" become common knowledge. I doubt it will really matter, since Americans like to take their kids to stuff like "Texas Chainsaw Massacre" after all.

From Russell Meyer
Posted November 24, 2003 at 7:11 AM
With a paltry opening for Cat in the Hat, the stage is set for Haunted Mansion...Even with less than spectacular critical acclaim, HM may be the best family alternative for a couple of weeks. The interesting movie news of the week is from another Universal movie, Love Actually...It has slowly built an audience, and has been slowly expanding and creeping up the charts, and will very likely cross the $50 million mark by the end of the year, which would be highly profitable for a movie that cost less than $10 million to make.

From Jenna Elden
Posted November 24, 2003 at 12:44 PM
And youve got to love Smashmouth!

From steve lee
Posted November 24, 2003 at 11:08 PM
Jenna, I'm going to hope and pray that was a sarcastic comment. Their cover of the Beatles' classic "Getting Better" had me longing for Magnavox commericals (I think it was Magnavox; feel free to correct me)

From Kevin Baxter
Posted November 25, 2003 at 3:15 AM
Russell, $40M is not a "paltry" opening by any sense of the word. "Texas Chainsaw Massacre" opened with $28M. "Scary Movie 3" which has been a big hit, opened at $48M. Hell, "PotC" earned all of $45M in its first 3-day weekend, and that was during the summer. The second-week dropoff will tell the tale.

From Russell Meyer
Posted November 25, 2003 at 8:00 AM
It was far below Universal's expectations, who were hoping to grab $60 million to help offset the costs of this HUGE production. Also Cat's "market share" was not nearly as high as expected with Elf still holding a large percentage of the movie-going audience that Universal expected to see Cat in the Hat.

From Robert Niles
Posted November 25, 2003 at 11:23 AM
And the full weekend figures are now out and "Cat" took in $38 million, down from the initial estimate of $40 million.

From Kevin Baxter
Posted November 26, 2003 at 3:06 AM
Still, the movie, on atrocious reviews, made $11K per screen, which is very good. Not great, which is usually $15K, but good. So I still say it is too early to tell. "Haunted Mansion" will tell the tale, and advance reviews are middling to REALLY BAD! More on the Thanksgiving Blog Flume, after I get more reviews. (Which means you'll have to send me the link to the LA Times review, Robert! Stoopid Times!) Elvis Mitchell of the NY Times says it "exists primarily to make "Cat in the Hat" seem a piece of beveled nuance by comparison." Meow! Heaven forbid we get a family movie over the holidays that doesn't suck!

From Kevin Baxter
Posted November 29, 2003 at 2:19 AM
I saw lines at the theaters and they looked more like the demographics for "Elf" and "Cat" than they did for "Mansion." Though if all three split the box office, then that demographic would make up 2/3 of the lines.

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