Comcast Drops Bid for Disney

Cable television giant Comcast today announced it was walking away from its stock-swap offer to take over the Walt Disney Company.

From Robert Niles
Posted April 28, 2004 at 9:25 AM
Cable television giant Comcast today announced it was walking away from its stock-swap offer to take over the Walt Disney Company.

Comcast's stock is up, Disney's is down. And some idiot just hit on a hard 17 in Vegas. (Which has as much to do with the long-term status of these companies as the daily fluctuations in their stock prices.)

Reuters story

From Philip Curds
Posted April 28, 2004 at 10:19 AM
About time, the offer was dropped, I think Comcast were very 'cheeky' in their offer. They smelt blood and went in for the kill, but the synergies are really poor between them. I mean AOL/Time Warner merger wasn't exactly a good bet for investors. However, the saga hasn't ended yet, perhaps we'll see someone else bid for Disney, anyone say 'Steve Jobs' from Pixar/Apple? It could just happen.

From Kevin Baxter
Posted April 29, 2004 at 2:01 AM
Comcast played it all so stupidly. They struck when Disney was doing okay after two years when Disney was doing anything but okay. It seems they bit solely because they thought Roy and Stanley would do a better job than they have. Dumbasses.

This does really put the screws to Eisner though. Stock is dropping and the company has no hopes until summer, and has little hope then. There is no Finding Nemo or Pirates in that timeframe. Everything is hanging on the parks this summer, and with gas prices and increasing uneasiness with the Iraq situation, things are very iffy. It's not as if Comcast can't retry if Disney does have a wretched summer, or even another company. Things could get even uglier.

From TH Creative
Posted April 29, 2004 at 4:13 AM
From today's Orlando Sentinel:

Don't expect anyone else to storm the gates of the Walt Disney Co. now that Comcast Corp. has given up and gone home.

That's because few companies could afford to buy Disney, and many of those that could don't need its portfolio of resorts, movie studios and broadcast-and-cable networks -- especially not at the premium price Disney would command, industry analysts said Wednesday.

"I don't see who would want them," said Todd Mitchell, an analyst with Blaylock & Partners, a New York investment firm.

Soon after Comcast made its unsolicited offer for Disney in February, investors began to wonder whether any other companies would also try to buy Disney, one of the world's largest media corporations.

But then, as now, analysts said that the usual suspects -- such as Time Warner Inc. and Viacom Inc. -- were unlikely to take a run at the legendary entertainment company.

From Robert OGrosky
Posted April 29, 2004 at 2:59 PM
While im no fan of eisner and want him gone, i think a combination of disney/comcast would have been awful. A company with a negative record in customer service and no experience at all in creating content is a awful mix. it may have helped sell cable but would have offered little for what is hurting disney at the current time and that is a lack of creativity, be it in movies/theme parks/abc etc.

From Kevin Baxter
Posted April 29, 2004 at 7:26 PM
But the only way Disney will actually become creative again would be to bring in new blood. I'm not saying Comcast is the answer, but Disney is totally stagnant creatively and ANYONE would be an improvement.

And it just isn't Eisner I am talking about. Iger would be out the door too, and he is the one destroying ABC. The movie division has no one of worth either, considering how lame most of their movies have done over the past decade.

Plus, what the hell does it matter what the analysts are saying NOW? If Disney stock plummets again, vultures could very well start circling. And the next quarter relies almost solely on the parks, since their movies are going to continue sucking right up until The Incredibles in NOVEMBER.

And how moronic are these "analysts" anyhow, since they don't even take into account that divisions, like ABC or the theme parks, could be sold off after a takeover. No matter how bloated Disney has become, its film library and its characters will always be coveted by someone. Today and tomorrow aren't the only available options, ya know.

From TH Creative
Posted April 30, 2004 at 3:26 AM
Whether or not a new suitor will ehance Disney's creative development seems to be a secondary consideration to job security for its employees. When Comcast took over AT&T Broadband, it paid for the purchase by laying off thousands of employees.

Further, the Florida Legislature has made it clear that a new owner of the Disney company may well result in the Reedy Creek improvement district losing its autonomy -- which would escalate construction costs.

MR. BAXTER WRITES: Plus, what the hell does it matter what the analysts are saying NOW? If Disney stock plummets again, vultures could very well start circling.

I RESPOND: And if another overture is made the stock price shoots right back up. The point of the Sentinel article is that if anyone wants to buy Disney they will have to pay more than Comcast was willing to pay and that there are not any companies that have shown any indication they intend to do so.

From TH Creative
Posted April 30, 2004 at 3:45 AM
By way, Mr. Baxter and I are in lock-step agreement regarding at least one topic. The best way for Disney to elevate itself would be to turnaround ABC. The fact that the network continues to flounder should remove Robert Iger's name from consideration as Mr. Eisner's successor.

From Derek Potter
Posted April 30, 2004 at 7:13 AM
I pretty much saw the beginning of the end when Comcast didn't counteroffer immediatly after Disney's rejection. The fact of the matter is this, Comcast didn't have what it takes to run Disney anyway. They show that with their management style, and also by the fact that they didn't have the stuff to go in for the kill. The only question is, who's gonna put in their bid next?

Disney survived this one only because the offer was weak. What I saw was Disney stock spike predictably, and now it's going back down (that was also just as predictable). That little move to get Eisner off the chair had very little effect because it was just a big pose to give stockholders the illusion of change. Stockholders spoke with a ridiculously high disapproval rating of Eisner and the new chairperson as well. The company responded by removing the problem and replacing it with another one. The company is weak at this point, and I think that it's only a matter of time before we hear news of another potential takeover, or news of Roy's success.
Disney survived the takeover, but now what, we are still left with mediocre parks, movies, and networks. Until certain people are gone...namely the vast majority of the board, then I don't see things changing much for the better.

From Robert OGrosky
Posted April 30, 2004 at 10:53 AM
While i totally agree that disney needs new blood and they are lacking in creativity i dont think just having "anyone" take one would be a improvement.
I would want someone or some company that has a track record of being creative and comcast doesnt at all fit the bill and would likely take money away from the parks/film divisons etc to help pay for the cost of buying the company.
As for ABC i would try to improve it enough so disney could dump it without taking a bath. IMHO buying it was a awful decision just like the purchase of fox cable channel, the sports teams/internet portal idea. All these things did was take time/money/effort away from the core of what the disney company is all about. If the money wasted on these things had been spent on the parks/movie division etc and outstanding debt the company would be much better off than it is today.

From Kevin Baxter
Posted April 30, 2004 at 4:53 PM
This is a media conglomerate. It doesn't need creativity at the top. Disney's biggest problem right now is that its two top men, Eisner and Iger, have almost no creativity between them, yet they both think they do. Disney would be far better off headed by someone who has no creativity but has a molecule of self-awareness to realize this. An intelligent person who realizes he/she doesn't have creativity would then hire truly creative people to work for him/her and not micromanage every decision they make.

Has this been a creative decade for Disney? Hell no! And only one man is to blame for it. I stick with my belief that anyone would be better.

From Robert OGrosky
Posted April 30, 2004 at 6:46 PM
IK do agree Kevin that neither iger/eisner have any creativity at all and have shown no ability to foster any either.
But comcast has also shown that they no nothing about creativity and i believe they will just use the asssets of disney to foster content and give them more leverage to boost cable rates but wont add any new product to the pipeline.

From TH Creative
Posted May 1, 2004 at 9:47 AM
Adding to Mr. Ogrosky's comments, Comcast's history also shows they will likely cut jobs (maybe thousands of them, as they did with AT&T Broadband).

I'll take mundane product over job losses every single time!

From Kevin Baxter
Posted May 1, 2004 at 4:42 PM
There is no proof they would cut jobs. They cut jobs when they gained AT&T Broadband because they bought a company similar to theirs, creating a lot of redundancy. How much redundancy would buying Disney create? Very little. Just like with the NBC Universal deal. Two different business combining limits the amount of layoffs. That's fairly obvious, I would think.

As for Comcast's creativity... who knows how creative Brian Roberts is. But that isn't the point. Whether or not he is creative, the only thing that counts is the creative people he hires. He would be the new Eisner, and hopefully he would know to hire people he wouldn't have to micromanage. Iger would be gone, and who wouldn't be better than him?

But get into the individual divisions. ABC needs creative change and no one with the ability to run the network wants to right now, because of Eisner. ABC could only do better with a regime change.

The movie division could go either way. Eisner seems more interested in acquisitions than quality, and some movies that should have never been made - The Alamo - got the green light. But, the one way to keep the movie division strong would be to get another Katzenberg in charge of the animation division. Creativity there has been stagnant.

Then we have the theme parks. Of all the Disney businesses that would thrive after Eisner's absence, it would be this one. There are a lot of creative executives at the top here. Jay Rasulo, head of the parks, seems to understand what they need. Matt Ouimet, head of DLR, and Al Weiss, head of WDW, may both be even more knowledgeable than Rasulo. This division - which makes up about 40% of the company - could be thriving, if Disney only had a CEO that understood what the hell they were about.

I don't think there is really a lot of stuff a new CEO would have to worry about. ABC is the major problem right now, and television is allegedly the medium Brian Roberts works in, right?

From Robert OGrosky
Posted May 1, 2004 at 7:06 PM
Regarding comcast other than being creative in uping your cable rates or trying to hide their lousy customer service what creavity have they shown or the ability to hire creative people???
As for no jobs being cut, the Universal/NBC deal hasnt been implemented yet that is yet to be determined.
But when you look at any major multi-billion dollar purchase of a company there are always job losses when the companies are merged so they supposedly will be meaner/leaner etc. And their is nothing to indicate that a disney/comcast combo would be immune from the job cuts when companies merge. I think the fact that this merger is dead(hopefully)is good.

From Kevin Baxter
Posted May 1, 2004 at 7:14 PM
We may never know, though sources say Comcast is no longer interested PUBLICLY. They say Comcast is still watching stock prices and the Eisner brouhaha, which is smart. Disney stock keeps dropping and Comcast's is holding steady. If Disney's drops under $20 and Comcast's goes over $30, they could offer the same amount of stock and the offer would rise by billions.

As for layoffs, I wouldn't doubt there would be some. But thousands? That's seriously moronic. There simply isn't that much overlap between the two companies. If there would be any job losses, it would be in the bloated ranks of Disney's upper management, and who cares if they get canned? CMs and cable installers won't be affected.

From Robert Niles
Posted May 1, 2004 at 8:42 PM
Kevin, since when has a move being "seriously moronic" ever, ever, EVER stopped anyone after an merger/acquisition in the past 20 years?

From Kevin Baxter
Posted May 2, 2004 at 1:50 AM
You mean like Disney buying ABC or ABC Family? Ha!

From TH Creative
Posted May 3, 2004 at 9:23 AM
I guess I should have said I would rather RISK more mundane product than RISK Comcast laying off thousands. When they first took over A.T.&T. Broadband Comcast estimated they would cut 2,500 jobs. They eventually let almost 7,000 people go.

I also put a lot of stock in the perspective of Orlando hotelier Harris Rosen. Mr. Rosen has been heavily invested in Orlando tourism since the early 1970s.

A couple of months ago, the Orlando Sentinel published a comment from Mr. Rosen regarding the Comcast take-over. The Sentinel noted that Mr. Rosen has had several osen said the news made him "shudder" adding that Comcast would "chew the parks up and spit them out."

From Kevin Baxter
Posted May 4, 2004 at 1:15 AM
Eh, I don't hold his opinion in high regard. If anything, I would think Roberts is a smart enough business man to understand the parks weren't his thing and either sold them off or spun them off. I have said many times that spinning off the parks would be the best thing for them, and I actually welcome another takeover if it would make that more likely.

And I would never accept mundane product as opposed to layoffs. If someone in a creative world can't rise above mundane, that person doesn't deserve that job. Which is why the dissolution of much of Disney's animation studio never bothered me. How much of their production wasn't mundane? Unfortunately many talented animators lost their jobs, but boo-hoo! Last time I checked, Disney wasn't the only company creating traditional animation. If working for places like Nickelodeon or ABC's Saturday shows is too much of a comedown, then they don't deserve jobs. An animator animates.

Wow, how was that for a tangent?

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