Spider-Man, The Movie VS Spider-Man, The Ride

Since the new Spider-Man movie is a Columbia production, and not from Universal, will there be any tie-in with the movie at all? Or will this be yet another blown marketing opportunity for Universal?

From Kevin Baxter
Posted March 10, 2002 at 1:14 PM
I just discovered that the "Spider-Man" movie is NOT a Universal release. Sony Pictures (Columbia/Tri-Star) produced it.

I find this really odd considering "The Incredible Hulk" is a Universal movie. In fact, almost every attraction in IOA that has a movie out or coming soon (Grinch, Cat in the Hat, Jurassic Park, Dudley Do-Right, even Rocky & Bullwinkle, if we ever get THAT attraction!) was/is a Universal production. ("Popeye" was so long ago, it doesn't count.)

The only oddball in the group is "X-Men," which gets even odder. Universal did the X-Men cartoon, yet with that and Storm Force in Marvel Super Hero Island, they didn't release the movie?

I did some research and it gets even more complicated. Fox, which released X-Men, has two other Marvel biggies in production: The Silver Surfer and The Fantastic Four. Their deadline for both those licenses is up. If no movies appear, then someone else can grab them.

That someone else could be Artisan. You know, the "Blair Witch" people? They currently have around ten Marvel licenses they plan on bringing to the screen. I hadn't heard of any of them, so they are all apparently smaller names. Still, any budget over about $20 million and Artisan will need help from a big studio. Will Universal step up?

Here is a weird bit of trivia: Apparently Dr Doom has been in the comic book of every other attraction in Marvel Super Hero Island. He debuted in The Fantastic Four but made appearances in The Incredible Hulk, Spider-Man and X-Men. He will be the villain in "The Fantastic Four" which will be Fox, which means he could still show up in an X-Men sequel, but will never show up in a Spidey or Hulk movie.

Anyhow, the point of all this blathering is:

1) Why didn't Universal get the Spidey, X-Men and Fantastic Four licenses? I think the arrangement with Fox came before the IOA agreement, so I can understand the last two. But what happened with Spidey? Actually, I want to know how two studios got the vast majority of the licenses while two others got all of one apiece? Does anyone know because I think this is really odd!

2) How will "Spider-Man" tie in with Spider-Man? Will IOA benefit from the movie AT ALL? I was hoping if the movie was fantastic that it would get some people into the park, but it doesn't seem like the two will ever link now. My suggestion to Universal would be to start airing IOA commercials advertising the Spidey attraction right after the movie starts.

Does anyone else have any more info on this?

From Robert Niles
Posted March 12, 2002 at 5:42 PM
Universal's promoted a ride based on a Columbia movie before--Men in Black. So it's not unprecedented that Universal promote a ride based on someone else's flick.

Indeed, many of Universal's attractions are based on films and shows produced by other studios. Nickelodeon and Barney come to mind from Universal Studios Florida, for example.

Today's appropriate cliche: The devil is in the details. Has Universal cut a deal with Columbia to promote the movie to park visitors, and to promote the ride and Islands of Adventure to movie-goers?

If they never considered it, they are idiots. If one side wouldn't cut a deal 'cause they didn't like the terms -- which is the more likely explanation if this doesn't happen -- both sides will have missed a highly profitable opportunity. The buzz on this flick is money, folks.

From Anonymous
Posted March 12, 2002 at 6:22 PM
Terminator 2 is also a Artisan Movie and has nothing to do with Universal.

From Anonymous
Posted March 12, 2002 at 10:33 PM
There are so many different versions of Spiderman, X-men and other comic characters out there that it must get really confusing for the non comic book reading public.

There's the movie version, several different animated series versions and several different comic book versions!

The Spiderman, X-men, and Hulk of IOA are based on the basic, original versions of these characters. Design wise, especially in Spiderman, because the characters are all animated, I'd say they have the most in common with the main Spiderman animated series from the 90's. Not that I am very familiar with that, but the animation style seems to be similar.

The ride is based on the character od Spiderman which is owned by Marvel comics. It is not Spider The Movie Ride, but it is just simply Spiderman..more or less the basic, generic version.

Universal will surely promote their Hulk film in their parks, but the Hulk rollar coaster will still not be based on the Hulk movie but on a generic version of the Hulk, same as Spiderman.

Universal did a neat thing with The Grinch in that they actually had the Grinch of the motion picture in the park, and they had actual props from the movie...it would be neat if they did something like this for the Hulk.

And here is the problem, you have the Green Goblin and SPiderman walking around in their costumes which are literal translations form the original comic book incarnations...now if you had the Green Goblin in his costume from the movie walking around it would get too confusing for people.

In the end, I think the marvel characters of IOA are in their own self contained universe. Ignore the comics, cartoons and movies when you come to IOA. All of the useful information about Spiderman exists only in the ride and in the IOA Marvel comic book adaption which is sold there.

From Kevin Baxter
Posted March 13, 2002 at 6:26 AM
Jeez, this is even more confusing now. Why doesn't Artisan have more of a presence at the T2:3-D attractions. I would think Universal would want them to sponsor it in exchange for selling T2 stuff. Or does Cameron own the rights? T3 is going to be a Warner Bros production, so figure that out.

So, for example, say Men in Black 2 eats it. Does anyone think it would affect USF? Would it keep them from adding it to USH, which desperately needs it? A good movie can definitely increase the desirability of an attraction, but does the converse actually work? I think it probably doesn't, as long as the attraction comes long before or long after it. Like Twister!

From Robert Niles
Posted March 13, 2002 at 1:22 PM
For a good overview of the legal and financial mess that is the ownership of the "Terminator" franchise check out this story on calendarlive.com. (Must... pimp... the... day... job...)

From Joe Lane
Posted March 14, 2002 at 6:39 PM
Not that it matters much, but I wanted to also point out that Twister, in fact, is a Warner Brothers production. And it's true that MIB is a Columbia Tristar Picture. What's the connection? Pick up the video box and look on the back near the bottom. Amblin Entertainment, whose logo is Elliot and ET on the flying bike. Spielberg Executive Produced for both movies, and we know how much of a Universal supporter Spielberg is.

Terminator just plain has me stumped, though! Aw, well, I can't get all of them all the time...

And if MIB2 bombs out, which I'm almost very confident that it won't, then I'm sure the ride won't see the light of day in Hollywood, unfortunately...

Oh, hey, guys! Been a while, hasn't it?

From Kevin Baxter
Posted March 15, 2002 at 5:59 AM
I wouldn't doubt if Speilberg didn't allow anything he produced to be owned by the studio. I am sure there are a select few out there who make sure to retain rights to characters so the studio won't make a sequel from it. Hence the lack of ETwo or Close Encounters of Another Kind.

But the Speilberg connection is making more and more sense now. It really makes my idea of a Dreamworks Studios Park (run by Universal of course) seem more and more like a slam dunk, though, don't it?

From Anonymous
Posted March 15, 2002 at 10:17 PM
Universal put out the Terminator 2 Ultimate Edition DVD (the one in the shiny silver packaging) so they must have had it for a while.

From Anonymous
Posted March 15, 2002 at 10:19 PM
Well, they did the "Shrek the Halls" show at UF this past christmas so they already have a relationship with Dreamworks.

From Kevin Baxter
Posted March 16, 2002 at 1:02 AM
The DreamWorks relationship is well-known. But that goes right back to Speilberg.

From Joe Lane
Posted March 16, 2002 at 10:13 PM
I seem to also recall hearing that Spielberg was a creatvie consult for some of IOA, including the theming for Dueling Dragons. Did anybody else know that the lake outside the castle is in the shape of a dragon? Kinda hard to tell, flying around at 60 miles per hour!

From Robert Niles
Posted March 17, 2002 at 7:25 PM
A dragon? Hmmm, I thought it was the shape of a nauseated tourist trying to recover from one-too-many rides.

But I guess you could consider that *fire* coming out of the mouth instead....

From Joe Lane
Posted March 17, 2002 at 8:01 PM
No comment.

From Kevin Baxter
Posted March 17, 2002 at 10:00 PM
I don't know. I have seen pictures of the ground and I don't recall seeing anything dragonish there. Will have to look again.

From Anonymous
Posted March 25, 2002 at 1:26 PM
I just recently returned from IOA and they movie and the ride seem to be tying in well, becasue when I was there IOA was selling hundreds of the Spiderman movie merchandise.So it seems to be going very well down there.

From Kevin Baxter
Posted March 27, 2002 at 7:54 AM
And I just heard that USH might be readying one of their theaters for a Spider-Man show. I guess if you have the license, you might as well take advantage of all that free publicity.

This discussion has been archived, and is not accepting additional responses.

Park tickets

Weekly newsletter

New attraction reviews

News archive