Disney to add new themed rooms to selected Disney World hotels, and here's why
Published: April 26, 2011 at 10:31 AM
No word yet on how much extra these upgrades will cost, over the current price of "regular" rooms in these hotels.
Concept of the Royal Guest Room at Disney's Port Orleans
So that's what Disney is doing. Now let's take a look at the why.
Background: When Disney World opened its first two hotels in the early 1970s - the Contemporary and the Polynesian - they both targeted the same upper middle-class audience. (Disney World and Disneyland weren't the type of places where the rich frolicked back then. They were decidedly middle-class destinations.) But as a generation of American grew up with Disney theme parks, and income disparity widened, Disney began building hotels for wealthier visitors - the Grand Floridian, the Yacht and Beach Clubs, the Wilderness Lodge among them. And Disney also expanded into the middle class market it had left for off-property motels, building the All-Star Resorts, among others. Where Disney once had two hotels, now it had three tiers - Value, Moderate and Deluxe.
Disney's built dozens of hotels at the Walt Disney World Resort, and at some point it no longer makes sense to add overall room capacity to serve an increasingly divergent set of family incomes. (See the previous link for data showing that America's income disparity continues to grow.) So Disney's choosing to add new price points to its hotel offerings by upgrading some rooms, instead. With three tiers of hotels, along with multiple classes of rooms within each, Disney can make the most money from visitors ranging from middle-class, upper-middle-class, almost-wealthy and loaded all the way up to Lady Gaga rich.
So are these rooms a smart choice for you? Remember, if there's any ticket and reservation advice I can give you, it's that you don't vacation like you are richer than you are. Respect your budget. If these new themed rooms are within your budget and they appeal to you, go for it. You should get as much joy as you can from your vacation.
But if they appeal to you, and aren't in your budget, well, don't overlook other steps you can take to enjoy the appeal you want. For less than the upgrade cost of a royal room, you can buy a Disney princess doll before your trip, hide it in the luggage, then place it on your daughter's bed before she enters the hotel room. She'l be delighted with her "princess" bed, and can keep the doll as after the trip. Or I can drive my Prius up to an All-Star Resort room, bring in my reusable stainless steel water bottle and yoga mat, and experience a hotel visit where I am conserving energy, conserving the waste of plastic, conserving my health, and conserving about $400 bucks a night. Health and wellness, indeed.