The Walt Disney World Resort announced today that Disney will become the jersey sponsor for the NBA's Orlando Magic, starting next season.
The NBA is starting a three-year trial program to allow small corporate logos on team jerseys. The WNBA has permitted sponsor logos for several years, but commercial logos haven't otherwise been present on major pro team sports jerseys in the United States, other than logos for the uniform manufacturers themselves.
Let's pause for a moment while readers outside the United States either laugh or roll their eyes. In soccer leagues around the world, sponsor logos long ago took over kits, relegating club shields to the tiny space on one side of the chest that Disney's logo will occupy on the Magic's jersey.
No word on how much Disney is paying for the jersey placement, which is part of a broader sponsorship deal with the club. And don't forget that Disney-owned ABC and ESPN own broadcast rights to the entire league through 2025.Tweet
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