There should be no doubt that Disney will continue to draw from its own IP princess model. Kenneth Branagh's epic 'Cinderella' has (predictably) struck box office gold.
Deadline Hollywood (3/14/15): "There’s no need for Disney studio execs to phone the fairy godmother this weekend: Cinderella is lookin’ fine, and with a smoldering A CinemaScore, her ball at the box office shows no signs of an abrupt midnight ending any time soon. The Kenneth Branagh-directed adaptation is still on track for an opening day of $23M with a revised industry estimated three-day of $70.5M. Among all Disney films opening in March, Cinderella will rank as the third highest behind Alice in Wonderland ($116.1M) and Oz The Great and Powerful ($79.1M)."
Propped up by strong reviews and a companion animated short "Frozen Fever" the same article asserts that the main event of the film pairing plays well with a wide audience.
Deadline Hollywood continues: "As expected, the ladies waltzed to Cinderella, repping 77% of the audience. Across all demos, Cinderella dazzled, drawing varying degrees of an A grade from everyone who saw it — even the testosterone 23% of the crowd. 56% of all ticket buyers were under 25 and gave it an A. The 35+ demo kissed Cinderella with an A+."
At this level of success it seems reasonable to believe that the princess model's footprint at the Disney parks will continue to grow -- especially considering Disney's wisdom to exploit the Potter-franchise's investment by inking a deal with Emma Watson to take the lead in the upcoming, live-action version of 'Beauty and the Beast.. These would seem to be a good things for Disney's parks and the theme park industry.Tweet
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