Name change for Disney World's proposed fifth theme park?
Jim Hill has more details this week
about the fifth theme park at Walt Disney World.
Hill reports that the name of the park, first reported as Disney's Night Kingdom, is up for question, with the current proposal being "Disney's Jungle Trek." The reason for the switch is a plan to extend the park's hours with an earlier opening, perhaps noon, making the "Night" part of the name, well, a bit inaccurate.
Why would Disney extend the hours? To make more money, of course! More hours = more people = more admission revenue.
The theme of the park, at this stage, is a "global village" with buildings and individual adventures themes to the four corners of the world. (Pet peeve rant here: A globe is a sphere, which has no corners. Isn't this an absurd phrase, then? Yet loads of people use it, even me. /rant) Of course, that theme might sound familiar to Disney fans, who might know such a park as "Epcot."
Ultimately, though, the park, regardless of what it is name, will be a premium experience, along the lines of SeaWorld's Discovery Cove, with an estimated $300 a person a day price tag and small-group, guided experiences throughout.
I've heard from multiple sources close to Disney that this project is a go at this point, but, obviously, substantial questions remain about branding, theme and park layout. What would you like to see?
really, I think it's too soon to create yet another theme park. They should really be focusing on the parks they already have (mainly HKDL and DCA and Walt Disney Studios Paris, the parks that are 'failing').
hmm....Similar to Seaworld discovery cove. It may be soon to build a new one. Is it too soon to buy?
IMHO, there are just too many "dead areas" in the existing WDW parks right now for Disney to be thinking about adding a whole new gate. While I would love to see another Disney park at some point, I would rather see WDW beefed up as it is first.
I'll play advocate for the other point of view for a moment: If another theme park can bring in additional visitors, especially more, wealthy visitors who would spend the rest of the trip in the other parks, that would provide Disney the additional revenue it would need to improve the other parks, in addition to building and developing this one.
I'm all for change and new additions to Walt disney world but, to me it sounds horrible! I would much rather have them build an actual theme park. It sounds too much like Animal Kingdom meets Wolrd Showcase! I think its a completely wrong concept and the price is just outrageous. I would prefer a former concept that they had for the old Discovey Island, Myst island based around the video game Myst. sounded better even though i'm not a fan of the game. Actually i would love if they built a Mysterious Island themed to Jules Verne, but on a larger concept and scale than DisneySea. It could still be an interactive experience just incoorperating rides from Jules Verne and having a mystery based around the island. It would be a perfect opportunity to add some of WDW's defunct Submanrine voyage and to have Journey to the Center of the Earth and it could go great in the old Discovery Island.
I have to agree with Robert on this. The American economy is a big question mark right now. Discovery Cove has been a huge success. Disney wants to tap in to that burdgeoning market. This is why Disney has started putting ads in strange places like GQ. The biggest group of tourists to Discovery Cove has been visiting Brits who are flush with the strong Euro and weak dollar. If Disney can get these groups, it will be beneficial for everyone. All Disney needs is 10% of annual visitors to WDW to visit this niche park to pull a profit. Any more than that and they will be rolling in new capital. This can then be used to rebuild Fantasyland, make the Beastly Kingdom, add a country to Epcot and constuct the full Pixar Place in the Studios. The bigger the success; the more everyone gets. Then we can all get that full-fledged fifth gate. This is a great business move by Disney that will secure the stabilty of WDW for years to come.
What happens if this doesn't do well just because of the price? I know alot of people are probably distracted and upset even by the amount for this park. It could be a way to get money, but it could also flop. i would poll many guests to see what theire response is to this new spin on the venture and go from there. It could make or cost them millions. Time will tell....
Having only read second hand descriptions of the concept I will reserve judgement on the quality of its content.
Hopefully a real 5th gate opening for its 50th!
I will reserve my opinion until I hear more details about this park. However, as mention a few times before, this may be a move to attract a new demographic of visitors. If they were to visit this park because of the experience it will provide, they are more likely to even take a few days to visit the other parks and thus more profit.
Perhaps to get the Adventuer's Club from the soon to be gone or changed Pleasure Island.
Here's a potentially controverisal nitpick:
Honestly, I never expected Disney to even consider another park, let alone one at Disney World. It's nice, really, 'cause I live only two hours from the parks (so that makes it realistic for me to go there), but even so.. I have to wonder along with some of the other members if it's not too early.
Speaking as someone who has spent more than a decade working in commercial construction right now is the ABSOLUTE BEST time for Disney to consider building a fifth theme park.
I expect that, to help satiate the exorbitant cost of admission, Disney will give something to visitors of the new park on top of a great experience. Visitors to Discovery Cove get a week of free admission to Sea World. Now, Disney probably will not give visitors free admission to the other parks since they will likely have tickets already. However, I could easily see Disney giving 2 or 3 free days of Disney Dining to ease the sticker shock.
I think there is to much being focused on the price. The type of people who are being targeted here aren't worried about a $300 price tag. Only thing that worries me is that it will get bad press by a majority of park visitors, since a majority of them won't be able to afford it. People tend to feel entitled to things and creating a "luxury" park could alienate some visitors. I'm all four paying whatever the price as long as the experience is worth it, after all with money, you can't take it with you when your gone.
Night Kingdom sounds way better than a Jungle Kingdom. The Night Kingdom intrigues me more than a Jungle Kingdom, which reminds me of the Animal Kingdom.
Raul is clearly on to something. The high ticket price could be incorporated into a complete package including nights at a Disney hotel.
I agree with a number of people who have said, "don't knock the park when we know so little about it".
You're dreaming when you draw a connection to DisneySea and you're going to be very disappointed.
I for one think that at least name wise, "Night Kingdom" or something related to night in the title sounds more interesting than "Jungle Trek". That name makes me think of Animal Kingdom, and from what is being said about the "theme" of the park, it might as well just be named Epcot II.
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