Former Goddard Group team to launch new design business brand

October 9, 2018, 1:44 PM · The creative team at the former Goddard Group will debut its new company brand at the IAAPA Attractions Expo in Orlando next month.

Legacy Entertainment also promises "a number of very impressive announcements" during the event, according to Chief Operating Officer Barry Kemper.

"While we now have a new name and a new logo, we are still providing our clients with the same standard-setting creative services for their bold and innovative projects based around the world," Kemper said in a press release. "During the past 16 years, we've assembled the industry's top talents, and have recently even made several new hires to strengthen our already robust team."

Legacy Entertainment
Concept art for Legacy Entertainment's booth on the IAAPA 2018 expo show floor

Initially under the direction of former Universal Studios attraction designer Gary Goddard, the creative team has developed theme parks, casinos, destination experiences, and even Broadway shows over the past 16 years. Several of its most recent major projects have been in China, where the team has designed the Studio City and Galaxy resorts in Macau.

"Soon, two of our largest and most exciting projects to date will be coming online: Shanghai Haichang Ocean Park and Chimelong Ocean World, two massive projects in China slated to debut in November 2018 and mid-2019, respectively," Kemper said. "The openings of these two major attractions will allow us a wonderful opportunity to reintroduce ourselves to the global industry as Legacy Entertainment."

After Goddard stepped away from the shop last year following assault accusations, the company rebranded as Legacy|GGE before completing the brand evolution to Legacy Entertainment. The company now is owned by its new senior management, including Kemper and President and Chief Creative Office Taylor Jeffs, a former research specialist for The Walt Disney Company.

In addition to the projects in China, Legacy Entertainment also is working on designs and developments in Indonesia, Vietnam, and Qatar, according to company leaders.

Replies (3)

October 9, 2018 at 5:42 PM

Weird that they decided to keep a logo that looks like two "G"s.

October 9, 2018 at 6:36 PM

I think it's subtle enough to note the firm's history, without actually using the name.

October 9, 2018 at 9:44 PM

Is Goddard still involved?

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