Avengers retheme of the Rock 'n' Roller Coaster at Walt Disney Studios Paris.Disney today dropped new concept art for its previously-announced
It's an exterior view of the building for the indoor Vekoma launch coaster, which will anchor a new Marvel-themed land at the resort.
With Marvel-themed lands also going in at Disney California Adventure and Hong Kong Disneyland, the company also announced today how it is bringing the three lands together under a common narrative.
The Stark Expo in Hong Kong was to be a first step: A world exposition whose theme of ‘A Better Tomorrow Today,’ was meant to inspire and motivate through technological innovation. However, shortly after it opened, the Expo was attacked by the forces of Hydra. When even more powerful forces threatened the entire planet, the Avengers realized that the Earth needs more heroes.
So today, to better defend the planet, the Avengers are setting up new Headquarters and technology sharing exchanges around the globe to empower and inspire all potential recruits willing to step up and become heroes.
In California and Paris, Tony Stark is retrofitting two of his father’s Stark Industries sites into new hubs for training and innovation. Through partnerships with S.H.I.E.L.D., Pym Technologies, Masters of the Mystic Arts and the new Worldwide Engineering Brigade, The Avengers and their allies will forge new global campuses to champion the next generation of heroes.
I previously wrote about the challenge Disney faces in siting its Marvel lands, given the lack of any obvious physical setting for the lands, such as Hogsmeade for the Harry Potter universe or Radiator Springs for Cars. But it appears that Disney has made it choice, and it is going all in on Stark Industries as their unifying theme.
Disney has released a concept image for the Stark property in its new Marvel-themed land at DCA, which is replacing A Bug's Land:
A Spider-Man ride appears to be the anchor of that land, with the ride apparently taking over the building that formerly housed It's Tough to Be a Bug.
Hong Kong's Marvel land is growing out of its Tomorrowland, with the Star Tours-like Iron Man Experience already open and the Ant Man and the Wasp: Nano Battle retheme of its Buzz Lightyear ride opening next March. Another, more ambitious, Marvel ride is slated for sometime early next decade.Tweet
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