With so many new parks, lands, and attractions opening around the world, let's talk for a moment about names.
What to name a new ride, show, or experience is just one of the many decisions that designers and managers must face during their development process. But what makes a name great? What boxes must a proposed name tick if it is to do its job of cementing the new attraction in people's minds in a positive way?
I wrote about the question of naming in my newspaper column this week, How long can the names of theme park rides and lands get?
As the title suggests, I go after what seems like the increasing length of attraction names, inspired by Universal Orlando's announcement last week of its upcoming Hagrid's Magic Creatures Motorbike Adventure. At least with that name, Universal avoided including the colons or exclamation points that inspired reader Rob McCullough's brilliant template for new theme park attraction names, "Every Name: Has Another Name - The Ride!"
For me, a name should reflect excellence in editing — it should communicate several things in as few characters as possible. It could declare a theme, establish an emotion, suggest a ride type, and, if applicable, connect with a franchise... all without revealing any spoilers. Doing that all without requiring multiple breaths to say it is probably impossible. But I love the names that try.
One of my favorite attraction names is "Haunted Mansion." Playing off the well-known "haunted house," you know that you're getting ghosts and paranormal surprises on this ride. But the substitution of "mansion" communicates the ride's more upscale setting, both in decoration and storytelling. It's brilliantly concise.
What are some examples of attraction, land, or even park names that strike you as... well, perfect? And why?Tweet
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