New Universal resort looks to disrupt the Orlando hotel market

June 27, 2019, 6:25 PM · Universal Orlando Resort is shaking up the Orlando hotel market with the opening today of its Universal's Endless Summer Resort - Surfside Inn and Suites.

With standard rooms starting under $100 a night and three-bed, two-bedroom suites starting at $131 a night, Universal's latest Loews-run hotel promises to disrupt the budget hotel industry on International Drive. Now guests can get an "on site" theme park resort hotel experience for far less than they've paid in decades.

Rooms at the hotel will include Early Park Admission to the Universal theme parks, as well as complimentary bus transportation. Surfside is the first phase in Universal's Endless Summer Resort — hotel towers on the former Wet 'n Wild site across Interstate 4 from the main Universal Orlando property. The Endless Summer hotels are located about one mile away from Universal's transportation hub off Universal Blvd — about the same distance that separates the TTC from the Magic Kingdom at Walt Disney World.

Surfside offers 750 rooms and its companion, Dockside, will add another 2,050 rooms when it opens in two phases next year, adding nearly 3,000 budget-priced rooms to an already competitive hotel market in the Orlando resort area.

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Replies (2)

June 27, 2019 at 8:33 PM

Disrupt I-Drive hotels, though more important long term as a junction between the existing Universal Orlando Resort property and their reacquired expansion acreage near the Orange County Convention Center. Proposed Universal transport plan to connect the two non adjacent properties makes Endless Summer their defacto "Transportation & Ticket Center" in every filing and hearing with Orange County so far...

June 28, 2019 at 5:14 PM

Universal Blvd I believe is going to have another theme park on Sand Lake Road and Universal Blvd so this could be the hub between these parks.

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