most recent financial results from the Tokyo Disney Resort.If you ever wondered why theme parks hype their souvenirs so much, just look at the
Tokyo Disney operates under license from The Walt Disney Company but it's actually owned and run by The Oriental Land Co., not Disney. Since OLC is a Japanese company that pretty much just runs Tokyo Disney, we have access to far more detailed public information about official attendance and revenue data from its parks than we get from Disney's financial statements.
For the first six months of the company's fiscal year, OLC reported 1.4 percent increase in attendance at Tokyo Disneyland and Tokyo DisneySea over the same period in 2018, from 15.52 million to 15.74 million visitors. But net sales per guest dropped 1.7 percent during the period, led by a 7.2 percent drop in merchandise revenue. That loss wiped out a 5.1 percent increase in per capita food and beverage sales, contributing to an overall 0.9 percent decline in net sales overall for the company during the period.
Why the drop? At this time last year, Tokyo Disney's 35th anniversary merchandise was flying off the shelves. This year, despite Soaring: Fantastic Flight luring more apparently hungry and thirsty fans to Tokyo DisneySea, the resort just didn't have the merchandise to entice those guests to keep spending more on souvenirs and collectibles.
OLC is forecasting a net gain in sales by the end of the year, and Tokyo Disney has a blockbuster line-up of new attractions on deck for the start of its next fiscal year, which begins in April 2020. That's the month that Tokyo Disneyland will debut its expansion project, led by a new Beauty and the Beast trackless dark ride, an indoor, Broadway-style Fantasyland theater, Big Hero 6 spinner, and Minnie Mouse meet and greet experience. And, of course, the Summer Olympics will be coming to Tokyo in 2020, as well, which should bring a substantial increase in international visitors to the Japan.
OLC's report notes that the number of international visitors to Tokyo Disney Resort has been growing substantially over the past five years, from just under 4 percent of all resort guests in 2013 to nearly 10 percent of park guests last year. Tokyo Disneyland's expansion is designed to accommodate an expected surge in those visitors next year.
But you'd better believe that Tokyo Disney will have another fresh line-up of creative souvenirs on sale then to celebrate those new attractions, too.Tweet
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