Rivera comes to SeaWorld from ILG (formerly Interval Leisure Group), where he worked as President and CEO of the company's Vacation Ownership Segment. Prior to that, Rivera was was the President of the Americas for Starwood Hotels & Resorts.
"Serge has a strong track record as a leader and operator in the hospitality and leisure industries," SeaWorld Entertainment Chairman Scott Ross said. "Serge brings to SeaWorld exceptional leadership and management skills across sales, marketing, operations, development, finance and commercial management."
What he doesn't bring, though, is experience in the theme park or attractions business — not that years of such experience helped former Herschend executive Manby in this job.
In case you were wondering, interim CEO Marc Swanson is returning to his previous job as SeaWorld's Chief Financial Officer, while Elizabeth Castro Gulacsy, who had been interim CFO, goes back to being the company's Chief Accounting Officer.
Also today, SeaWorld reported that attendance at its parks declined again — down 2.6 percent in the third quarter of 2019 from the same period a year ago, to 8.1 million guests. Attendance for the year to date is down 0.3 percent from a year ago, to 17.9 million guests total across all park brands, which include SeaWorld, Busch Gardens, Aquatica, and Sesame Place.
Total revenue was up slightly for the year to date — up 0.7 percent to $1.1 billion — though total revenue declined year over year by 2.0 percent in the third quarter.
SeaWorld Entertainment also today announced the appointment of former Facebook marketing executive Neha Jogani Narang to its board of directors. I don't know that associating with Facebook leadership is the strongest PR move right now, but the company basically just hired a timeshare salesman as its CEO, so what do I know?
Hey, the parks are still a fun time... so for discount tickets to SeaWorld and Busch Gardens, visit our officially authorized SeaWorld Orlando, SeaWorld San Diego, SeaWorld San Antonio, Busch Gardens Tampa, and Busch Gardens Williamsburg tickets pages.Tweet
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