Legoland's new dark ride will turn you into a Lego minifigure

November 19, 2019, 1:04 PM · Legoland New York this morning at the IAAPA Expo in Orlando announced its new Lego Factory Adventure ride, which will open with the park on July 4, 2020.

ETF Ride Systems and Holovis are working with Legoland on the new ride, which will feature Holovis' HoloTrac technology to allow riders to view themselves transformed into Lego Minifigures. Here is an introduction to the ride and its technology, along with the ride vehicle reveal.

Dutch manufacturer ETF won a Thea Award last year for its Bazyliszek dark ride at Poland's Legendia theme park. It also produced the ride systems for Disney's Toy Story Midway Mania attractions as well as the legendary Nights in White Satin: The Trip at the old Hard Rock Park.

“The vehicle we created for the Lego Factory Adventure is meant to make guests feel as if they are a part of the automatic robot machinery that you would see in a Lego factory,” ETF Ride Systems CEO Ruud Koppens said.

UK-based Holovis creates virtual and augmented reality and multisensory experiences. It worked on Alton Towers' Wicker Man and has developed HoloTrac as a new technology platform for creating more individualized attraction experiences.

"The Lego Factory Adventure is the perfect project for our turnkey, in-house capability. Working alongside Merlin Entertainments, we have created the ultimate in on-ride guest personalization and the ETF trackless motion vehicle integrates perfectly with the non-linear ride experience," Holovis Creative Director Peter Cliff said. "The Lego Minifigure transformation is the textbook use for our HoloTrac technology, and since it’s completely invisible to the guest, the experience feels like real magic when the moment occurs."

Legoland New York will be Lego's largest theme park at 150 acres when it opens next summer in New York's Hudson Valley, 60 miles northwest of New York City.

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