Warner Bros. announced today that it will open "the world’s first official Harry Potter flagship store" in New York City this summer.
The three-story, 20,000-square-foot themed merchandise location will open at 935 Broadway, just south of the Flatiron Building.
"Opening in Summer 2020, the store will house the largest collection of Harry Potter and Fantastic Beasts products in the world under one roof with everything from personalised robes and Bertie Bott’s Every Flavor Beans to a brand-new range of house wands with a design exclusive to the New York location," Warner Bros. said in its press release announcing the new store.
Warner Bros. operates Harry Potter stores at its studio tour locations in Hollywood and the United Kingdom, where the Warner Bros. Studio Tour London in Leavesden is devoted to "The Making of Harry Potter." But most theme park fans probably know the Wizarding World merchandise line-up from the Potter-themed lands at Universal Studios theme parks in Orlando, Hollywood, and Osaka, Japan.
For the uninitiated, New York is the primary location for the first Fantastic Beasts film, Fantastic Beasts and Where to Find Them, which follows Newt Scamander to the city.
"We are very excited to be opening in New York. It’s the ideal city in which to launch with so many dedicated Wizarding World fans, a cutting-edge retail environment and a community that embraces innovative experiences," Sarah Roots, Senior Vice President Worldwide Tours and Retail for Warner Bros. said.
"This will be the largest dedicated Harry Potter store in the world and will become a must-visit fan destination where Harry Potter enthusiasts can engage with interactive experiences and numerous photo opportunities as they step into the magic."Tweet
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