The world's first Nintendo theme park land is coming this summer and Universal is kicking off the promotion with a new music video.
Universal and its partners at Nintendo have brought together Swedish producers Galantis and English singer Charlie XCX for the new production, called "We Are Born to Play." Watch the video for some first looks at features in the new land, which opens this summer at Universal Studios Japan, then in Hollywood, Singapore and Orlando at later dates.
At first glance, the video might look like just another synth-pop creation. But it actually gives us our first look at several elements of Super Nintendo World, including the "power up" wristbands that will enable visitors to track their scores and link their in-land experience with their Nintendo play online. (The wristbands will be an optional merchandise item, like the wands in The Wizarding World of Harry Potter.) The video also shows us the mobile app that will be part of the gameplay experience within the land, as well as the Hatena blocks that Universal promises can be played realistically.
And we also get glimpses of the experiences on the Mario Kart and Yoshi rides that will anchor Super Nintendo World, including the four-person Mario Kart ride vehicles. The real question posed by the video is... what is going to be a real part of the land and what is just video fluff?
With so much detail in the video, it would seem to be creating an impossible standard for Super Nintendo World to meet. Surely people can't just run around jumping up and chasing coins like that, right?
But Universal's not foolish. There's enough real stuff in here that it seems Universal very much intends for this video to set some expectations. With a this video and its promoted hashtag #WeAreMario, Universal and Nintendo want fans to envision themselves breaking the wall between themselves and video play in order to play like Mario in real life.
Now we just wait for the land to open to find out exactly how we will be doing that.
Update: Universal just posted a highlight video of its kickoff event, including Universal Creative's Thierry Coup describing more of the detail from the land.
And don't miss our 2017 interview with then-Universal Studios Japan creative director Steve Tatham about the Nintendo project. (Steve's now back in Orlando on the Epic Universe park.)Tweet
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