Epcot Switches to Disney Character Names in Its Parking Lot

January 20, 2023, 1:24 PM · Epcot's transformation continues as Walt Disney World has renamed the sections of the theme park's parking lot to Disney characters.

Gone are the old parking section names Journey, Discover, Amaze, Create, Explore, Imagine, and Wonder. Those sections, respectively, now are called Hei Hei, Crush, Moana, and Dory on the "Earth" side, and Rocket, Wall-E, and Gamora on the "Space" side.

Photo courtesy Disney

Frankly, given that the whole point of naming sections of a parking lot is to help people remember where their car is, using Disney character names rather than generic buzzwords probably will help more Disney guests actually do that. The visual/verbal use of character images along with their names on the signage also should help promote recognition among Disney's many non-English-speaking guests.

In addition to today's changes, Walt Disney World will be introducing a new marquee for Epcot's toll plaza later this month.

For our latest reader rankings of the park's attractions, please visit our newly-updated-for-2023 Epcot page. And for more theme park news, please sign up for Theme Park Insider's weekly newsletter.

Replies (17)

January 20, 2023 at 1:30 PM

I just want to park my car in the Itchy Lot.

January 20, 2023 at 1:31 PM

Universal builds a new park

Disney renames parking lot.

Sounds about right.

January 20, 2023 at 1:36 PM

This will definitely help.

And great reference, Russell. Fortunately, Disney is using more than just 2 characters.

January 20, 2023 at 2:00 PM

I see the construction of Magic Kingdom 3 is progressing.

January 20, 2023 at 3:16 PM

Dammit, Russell beat me to my joke!

January 20, 2023 at 5:45 PM

Probably 2 years in the making - record time. What’s next an empty star wars hotel ??

January 20, 2023 at 6:26 PM

^ haha !!!

January 20, 2023 at 8:08 PM

Guess that just leaves Animal Kingdom as the lone holdout for using character-named parking lots.

Real talk though, Robert hit the nail on the head regarding the buzzwords. Parking in Epcot was always a PITA when you have interchangeable words like Wonder & Amaze, Create & Imagine, and Explore & Discover. By far, the biggest offender in Florida is SeaWorld, which uses similar buzzwords, but the entire layout is just one big surface lot with indistinguishable boundaries. Makes it darn near impossible to find your car in a timely manner unless you wrote the location down.

January 20, 2023 at 7:28 PM

^ SeaWorld is the first one that popped into my head, too. I absolutely got lost looking for my rental car when I was there last March.

January 21, 2023 at 12:56 AM

Sea World has always been the easiest for me because its just one big lot with each row going up one number, so as long as you took a picture or texted yourself the row number its extremely easy to find your car because it just goes 1, 2, 3, 4 etc.
DAK on the other hand, whoever designed that parking lot must have been smoking crack.

January 21, 2023 at 9:15 AM

Love this!

January 21, 2023 at 8:47 PM

It’s highly amusing to me that some people are mad about this.

January 22, 2023 at 2:54 PM

@fatty: AH-MEN, brother ... When they rippped out that horrible 'Tower of Terror' billboard some people acted as if Disney had done something unforgivable -- like open a trashy Jimmy Fallon screen-based attraction.

January 22, 2023 at 4:28 PM

That Tower of Terror billboard was AWESOME!

January 22, 2023 at 4:54 PM

^^^ it sure was - now all I see when I travel to the parks is a big volcano, rocket roller coaster and harrypotter ??

January 22, 2023 at 5:25 PM


January 23, 2023 at 9:06 AM

There used to be a cool-ass oversized E.T. billboard as you entered downtown Orlando via I-4. It always got me hyped because I knew that Disney and Universal weren’t much farther from that point. I’ve always enjoyed the “plussed” billboards Disney and UO used to throw up, that often featured some sort of robotic accent prop coupled with dynamic nighttime lighting. On the same token, I’ve never lost sleep over their removal or them being changed. :)

This article has been archived and is no longer accepting comments.

Park tickets

Weekly newsletter

New attraction reviews

News archive