One of the world's most popular sports teams is getting its own theme park.
Dubai Parks and Resorts has announced that it will open Real Madrid World, a theme park devoted to the Spanish soccer team. The resort previously announced a partnership with Real Madrid. This new announcement confirms that their attraction will be a full theme park as well as revealing its name.
"Real Madrid World promises to host new and exciting experiences for guests of all ages, including adrenaline-pumping rides, family-friendly attractions, themed food and dining, as well as unique retail stores featuring a collection of official Real Madrid merchandise, celebrating the club’s history," the resort said in its press release.
More details on specific attractions, as well as an opening date, will be announced later, the resort said.
Dubai Parks and Resorts this year closed its Bollywood Parks Dubai, apparently to make way for the Real Madrid attraction. The resort is also home to Motiongate Dubai, Legoland Dubai, and the Riverland Dubai shopping district.
Real Madrid was named by FIFA as the Best Club of the 20th century, now with 14 European titles. It is widely considered one of the strongest sports brands in the world, with more than half a billion followers on social media. This will be the first theme park devoted to the club, though it won't be the first park with a sports theme in the UAE. Ferrari World is neighboring Abu Dhabi is themed to the wildly popular Formula 1 team, though Ferrari also has built its name into global luxury brand.
By licensing its name to a theme park in one of the world's most-visited cities, Real Madrid is trying to take the next step in building its brand value globally, as well. And Dubai Parks is looking for another winning brand that will help draw more visitors to its resort.
To keep up to date with more theme park news, please sign up for Theme Park Insider's weekly newsletter.
And to help support Theme Park Insider while saving money on discounted theme park tickets, please follow the ticket icon links our Theme Park visitors guides.
This article has been archived and is no longer accepting comments.