Written by Robert Niles
Published: July 22, 2004 at 8:28 PM
The Magic Kingdom (please, not “Disney World,” that’s the whole resort, not just this one park) is the world’s most popular theme park, attracting more than 14 million visitors last year. You don’t just drive up and park in front of this park. No, once you’ve parked, you must then ride a ferryboat or monorail past the immense Seven Seas Lagoon.
Talk about an entrance. No theme park imparts a more dramatic first impression than the Magic Kingdom, with Cinderella’s Castle soaring over a collection of awaiting delights, rising over the horizon of the lagoon.
First-time visitors should arrive in the parking lot at least one hour before the park’s posted opening, two in busy holiday periods, to ensure a place at the top of Main Street U.S.A. for the rope drop, opening the park’s attractions for the day. Today, with the extended family in tow, we arrived late in the morning, hoping only to see the park’s newest attraction, Mickey’s PhilharMagic, along with a few older favorites.
The best thing I can say about Mickey’s PhilharMagic is that the show’s a better use of the former Mickey Mouse Revue theater than allowing it to stand empty. For a more spirited analysis of the show, I turn over the next several paragraphs to the Official TPI Wife and former Disney World cast member, Laurie Niles:
“Ugh! It’s just derivative. Why couldn’t they come up with a new story? Instead they said, ‘Hey, our competition did Shrek in 3-D, so let’s do our characters in 3-D.’ There’s no vision, no idea.“Walt wanted to immerse people in an experience, like on Tom Sawyer Island. Think about that attraction for a minute… Rafts? What a ridiculous idea! An impossible plan! You have to teach people to drive the things, they’re not on a track. You have to custom-build the vehicles. And rafts are a horribly inefficient way to transport people across a river where you could build a bridge.
“But it’s awesome. The rafts make the whole fantasy work. Do any of these people at Disney know how to fantasize anymore? To create an environment? To tell a story?
“Disney’s not trying, they’re just recycling stuff. They did a good job of what they did on Mickey’s PhilharMagic, with the production and all that – it’s just that what they did was retarded.”
And some TPI readers thought Kevin Baxter was tough.
Laurie articulates a frustration that’s grown among passionate Disney fans over the past decade. With each year’s passing since Walt’s death, the influence of the individuals he personally trained in the Disney Way has diminished. And after the creative revival nurtured by Michael Eisner and Frank Wells in the 1980s, Eisner’s continued leadership of the company has seen more creative voices leave the Walt Disney Company than arrive.
Mickey’s PhilarMagic illustrates how derivation has replaced inspiration in too many departments of the Walt Disney Company. This 4-D movie follows Donald Duck as he bumbles his way through computer-animated numbers from several Disney musicals, including “Beauty and the Beast” and “The Lion King.” The songs and gags entertain the vast majority of those who see it. But so would popping those original videos into the DVD player. And without the $50-plus per-person daily ticket price. At least Universal spun us a new tale in its Shrek 4-D.
The show feels like it was planned in a 20-minute committee meeting, not a burst of a filmmaker’s imagination. And companies can’t keep cranking out entertainment that way if they want to thrill audiences at premium prices. Nostalgia will buy a company initial easy profits, but with each subsequent derivation, the mind’s fondness for the original grows more faded – like a photocopy of a photocopy of a photocopy.
When I drove the Tom Sawyer Island rafts, several fellow cast members took pride in the low number of “degrees of separation” between them and Walt. In 1987, I was trained by a lead who told me that he was trained by a lead who had opened Walt Disney World. Who, in turn, had been trained by an original Disneyland cast member hired personally by Walt. Giving me three degrees of separation from Walter Elias Disney himself. I was awed, not only by the perceived status, but by the resulting responsibility to maintaining Walt’s legacy.
No trainer can pass along 100 percent of all he knows to a new trainee. That’s the primary reason why high staff turnover kills high quality in any business. It’s also why a creative entertainment company can’t keep churning out hits indefinitely without hiring new creative entertainers. Someone must bring new knowledge, new creativity, new spark, into an entertainment business. All the committee meetings and audience research studies in the world cannot replace that.
I’m glad Disney found a new musical home for many of the characters I feel in love with when I was a kid, and later, a cast member. Now Disney needs more vibrant new characters, stories and environments for my children to fall in love with. But they are finding them from Pixar, Dreamworks, Nickelodeon and PBS. Rarely from Disney.
Well, they did find one place they loved in the Magic Kingdom on this visit. My kids thought Tom Sawyer Island was great.
Score another one for Walt.
My father was born and raised in Florida. He's never been too fond of the parks himself. Dad's a big Florida history buff, but when the tourism industry started to boom and population started growing, he's been rather irritated by at all ever since.
Some folks just outright don't like Disney. Others have grown to dislike it, thanks to the downward spiral the company has been in since the early '90s.
And, of course, your influence wouldn't have anything to do with that, Robert?
;-)
(I'm assuming you've seen the show). I think what he is saying (correct me if I'm wrong), but zero though went into the show. When compared to Shrek 4-D, you can tell there is not any story to Mickey's Show. Shrek is a bridge between the two movies, Mickey's does not give us anything so "epic". It is a collection of movies. It was just disappointing b/c most of us expect Disney to be the best, not a copy.
... but when it comes to being fresh and unique, it falls rather short of the mark.
Disney was known for a long time for being an innovator in attraction design and storyline, but we've been seeing that slowly fade away. There's no longer anything original, cause original doesn't guarentee the quick buck.
For example? Alien Encounter. Gone, only to be replaced by Stitch, a character so popular, his movie spawned a poorly animated sequal and TV series. As original as Stitch was when he premiered, it is now nearly impossible to see Stitch and not think Disney. It's part of the brand loyalty, the recognition, the almighty dollar.
And as for TPI getting recognized on SaveDisney, it's a damn honor, but speaking for myself, I don't criticize Disney because I want to be recognized by SaveDisney, I criticize Disney because I KNOW they can do better, but they're not even trying anymore, and that sickens me.
I truly prefer seeing a collection of Disney films in 3D with a twist (ie Donald in them) than a new story that wouldn't connect with the audience. I don't care to see a movie that fills the gap between Peter Pan and Peter Pan 2, or between TLk and Simba's Pride! Shrek 4D connects the 2 films, fine. But I can add, by being cynical, that it is purely a marketing formula, trying to lure guests into the theater for Shrek 2.
I think the attractions are different:
Shrek 2 brings the guests a new film that is complete in itself, a kind of T2:3D movie. They say it connects Shrek 1 and 2 but that doesn't really matter as you can understand the 2 films without seeing Shrek 4D.
MPM has a different purpose: let the guests travel INTO their favorite Disney films, be the guests of Disney to relive some favorite memories in a unique way. It is more a tribute, and that makes it more "appealing" to me than S4D.
I also don't see PhilharMagic as being a part of the movies. Maybe if it was a videogame. I see other characters on a set they don't belong, and it just screams desecration. Which, to me, is basically the Disney creed now. No classic is so sacred that its memory can't be damaged in the name of money.
We saw it a second time because my sister wanted to see it, which actually really suprised me because shes one of those teenaged goth princesses always dressed in black. So the second time i spent alot of the production turned around watching everyone around me and what they were doing, and that also brought a tear to my eye. The kids were enjoying it so much, and so were the parents, everyone looked so happy. And isn't that what its all about in the end?
Well, Robert, now you know why Disney is call now days a Mickey Mouse company. It's because Mickey could not get anything right. I mean, when are we going to see another spectacular attraction by the likes of Splash Mountain or DL's Space Mountain or Pirates , etc. Probably never. At least not at DL or WDW or Paris Disneyland (which everyone is saying is the most beautiful of all the Disney's Magic Kingdoms).
However, maybe we can hope that Tokyo Disneyland will
do a buy out of Disney in the States and outdo Walt Disney himself. I understand that Disney's Seas is the most successful theme park of the last 10 years (for Disney at least).