Hop on the bus -- literally -- for Six Flags' new TV campaign
Written by Robert Niles
Have you seen the new Six Flags television commercials yet? I just caught the new Magic Mountain spot here in L.A., and if CEO Mark Shapiro is serious about reaching out to the family market, these new commercials aren't gonna get that done.Tweet
Granted, Magic Mountain's got a new roller coaster to promote. And the new spot certainly plays up the thrill angle. It features a early 20-something riding a city bus, with a bored expression on his face. He slides open the window, then climbs out and up on to the top of the bus, where he "surfs" as the bus drives down the street. The tag tells viewers to come to Six Flags to find their thrills, pitching Tatsu.
Personally, I think that if you're going to show egregiously illegal and unsafe behavior in a commercial, you need to go waaaaaay over the top with it, to make sure the viewer knows he watching farce. This spot plays too... reserved. It almost feels like Six Flags *really thinks* there is a market of bus-surfing Gen-Y'ers out there that it wants to capture.
It sure doesn't do anything for me, as a parent, to convince me to bring the family out to the park. If you've seen the spot, what do you think? And if you've seen a different Six Flags ad in your market, post a comment with a report. Thanks.
This article has been archived and is no longer accepting comments.
Previous article: It's student loan liberation day!
How to save money on a Disney World trip
Insider's Pick: You can afford that Walt Disney World family vacation of your dreams. Get started with 102 Ways to Save Money For and At Walt Disney World, a great guide to planning an affordable trip to the Vacation Capital of the World. Why wait? The sooner you start saving, the sooner you and your family will be enjoying your vacation!
Top U.S. Theme Parks
Walt Disney World's Magic Kingdom
Other Top International Parks
Features, News and Advice
"Stories from a Theme Park Insider"
Theme Park Insider Guidebooks