...And the other shoe drops. Disney World raises ticket prices
Prices go up Sunday, June 3.
One-day tickets go from $85 to $89, topping Universal Orlando's recent price increase by $1. A 10-day base ticket goes from $291 to $318. The park-hopper and 'water parks & more' add-ons go from $55 each to $57 each for base tickets of two days or more. (Park-hopper remains $35 extra for a one-day ticket... but why would you buy that?)
Apparently, there is a pot of gold at the end of that rainbow. But not for you.
For those of you who like to buy in advance to lock in your ticket price, the no-expiration option rises from $225 for a 10-day ticket to $275.
The premiere annual pass goes from $649 to $699, while the "regular" annual pass increases from $519 to $574. The 11 percent increase on annual passes is much smaller than the 30 percent increase levied on Disneyland annual passholders last month.
However, Disney World will now match Disneyland's policy of no long offering child's prices for annual passes. That means a big increase for kids' APs - from $478 to $574 for the regular AP, and $598 to $699 for the premium. That's a 20 percent increase for the annual pass for a child, age 3-9.
Here's the full list new admission prices at the Walt Disney World Resort.
Both WDW and UO's increases are ridiculous. Thankfully AAA remains relatively low.
Raise of hands if you think Universal will up theirs $1 to match sometime in late August?
I kind of understand the price rais at Dl with the new cars land, it´s got a eticket and everything. But what is WDW adding? A long overdue expencien of Fantasy land with a medeocer darkride and a dombo ride and some restaurants and shops?
At this point it really seems as if WDW will not let UO have a higher ticket price than them. Maybe some sense of elitism on Disney's part,if UO has a higher gate price maybe they believe customers will assume they have a better product.
I just checked WDW web site and a 1-day magic your way ticket is $90.53/adult (10 and over)and $84.14/child (3 to 9). This is even higher than the story says. Or maybe that includes tax.
I know this article is mainly about Disney's ridiculous price hike, but I am more shocked that Universal has raised THEIR prices to match Disney's. I always considered Universal to be such an excellent bargain. A great add on to my tri-annual Disney vacation. Not any more.
How much does it cost for a lift ticket at a high end ski resort in Colorado, Wyoming or Utah? (Aspen $87.00)
Sadly, TH, you just highlighted a list of things I don't get to do very often any more.
Tony, prices above are before tax, so, yes, it's even worse.
I understand the mentality that strikes people when these price hikes come: Americans like deals and price hikes are the antithesis of deals. However, I struggle when people start pointing fingers (not that anyone has on here, just in general) as if suddenly Disney or Universal (or any park for that matter) have suddenly become a charity or some sort of moral entity that is somehow corrupted by the almighty dollar.
Even during the recent flurry of theme park expansion and in spite of John Carter (which I thought was a pretty good move), Disney was making $1B
If people stopped coming they would lower the prices very quickly, but people still are coming. Disney doesn't look at general unemployment or stock market, they look at their own budget and needs. Disney is responding to the competition as well.
Sounds like a fancy way of saying, "they're greedy." Why wait until people stop coming to make adjustments? Shouldn't these companies be more forward thinking? Not everything has to be "charge as much as we possibly can until we see a drop in sales."
I was sadly not at all surprised to see these increases pop up on their blog on Friday, after I was just bragging up how they'd not raise prices 'on the fly' like DLR did (I guess two days notice was nice). But like others have mentioned, I'll compare it to a recent experience I had. My family and I are huge NJ Devils fans (they are a hockey team for those non-sports folks - and they are in the final for the Stanley Cup), regularly supporting them by visiting 'The Rock' (their home rink) throughout the season. I got the early pre-sale e-mail to purchase tickets for the Stanley Cup finals - for those 'special past supporters'. To purchase tickets for the seats that we usually sit ($85 per seat during the season) would be $1,100 per seat. $1,100 PER SEAT!!!! I can't even calculate that markup... Needless to say we're watching the games from home...
Very good feedback on this subject. I am supporting Disney's decision to raise prices and it hits me in the pocketbook just like everybody else.
Jill makes a good point.
Eh, its not surprising. It happens every year!
It's not the Disney company's responsibility to play custodian of the American stock market or employment numbers. And the idea that Disney is greedy is the same as implying that they should feel ashamed of earning any money beyond what the public sees as appropriate. If the public doesn't like it, they can stop supporting it. Just because Disney wants to make more money doesn't make them greedy, it makes them a business.
With $1B in profit already rolling in per quarter, further increases are totally unnecessary if your goals are simply to keep shareholders happy and grow your business and infrastructure.
In a free economic market the prime factor is supply vs. demand. Market prices will generally adjust in the long term. This pricing structure will hold as long as the demand is there, which is evident by the large crowds Disney & Universal have recently been experiencing. At this point, the economy is a lot healthier than the political doomsayers try to portray it.
I agree that the economy is not as bad as the news makes it out to be however, Disney and parks like it are making money on people who have been able to sustain their income and jobs over the last 5-10 years and were probably in a good place to begin with. Disney making money should not be an indicator of a recovering economy. I thankfully can afford a visit this year but I know 100 other families that can't. Disney is a once in a lifetime visit for most families. For those that can afford multiple trips, we are very blessed and fortunate. However, if Disney isn't careful they are going to push people out long term like many sports venues and concert venues have.
Great post, Don, as I encountered the same dilemma when planning my vacation this year, too. We originally wanted to hit Disneyland in late September, but after calculating the cost (which included a day at Universal Hollywood as well), we decided our money was better spent on three other trips: Dollywood (complete), Busch Gardens Williamsburg (upcoming), and, of course, season passes to Silver Dollar City (ongoing, 4 - 5 two-day trips).
Hey, I just came back from a 5 day vacation to Las Vegas. I paid $400 in tickets for 3 shows for 3 people. The biggest cost is the Cirque show that costs $250 for 3, which was a discounted price (cheaper by $20 at the ticket discounter). The remainder are for cheaper shows. The way I see it, Disneyland will always be a high cost diversion. I will likely visit during the Spring with their locals promotion. Disney charges what the public perceives to be its premium experience. I can't disagree. However, I do think it restricts the frequency of how often I visit. Maybe Disney doesn't want me to visit a lot. They really prefer lots of people to pay high priced vacations. Let's increase the daily average expense for people and see if it works.
Here in north Wales there's a place called Portmeirion. It used to have an interesting pricing mechanism in that the more people who entered the site, the higher the price went. They used price as a means of controlling the crowds. If you turned up early morning it could be a steal to get in, but turn up on a holiday Saturday in the afternoon and, whilst you could still get in, you would pay through the nose for the privilege. It was a case of 'how much do I want to see this place...?'
David: Good points. It looks like Disney is courting the big tourist dollars and trying to limit the number of local passholders that don't spend nearly as much. Your point of customer experience is important. When the parks get too crowded and the lines too long, customer satisfaction sinks. Disney wants the big spending tourists to be comfortable with crowd size. If the parks are overly crowded with local passholders, the Disney experience will be diminished. While demand is strong the expensive pricing policy will continue. If the economy enters another recession in the future and tourist demand goes down, you'll probably see Disney changing course and having special prices and promotions to convince the locals to buy season passes again. But right now, Disney is probably hoping that a large number of season pass holders do not renew. New Fantasyland & Carsland will bring the crowds for 2012, 2013 & 2014.
U2 360 tour opening night in Chicago..... $250 per ticket (not jacked up pricing on Stub Hub) directly from the Ticket Master / U2 website.
I wish they kept the pricing like Busch Gardens / Seaworld does. There, the price of your annual pass is what it was when you joined, so if you renew it every year, it stays at the price you started at. I'm paying 2003 prices on those and I never will cancel them and one of those parks is always on my list when I go to Florida.
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