Let's be honest with that headline, shall we?
The Disneyland Resort today announced the latest use for its former ESPNZone restaurant site — a new merchandise location selling "Disneyland Resort Featured Products."
Reservations will be required to visit the new store, and fans appear to have snapped them up pretty much as soon as Disneyland announced their availability today. One-hour shopping windows were available for three days starting next week.
Most of the items that Disney listed on its website for the shopping pop-up event were 65th anniversary pins and other limited-edition souvenirs. Disneyland surely has a warehouse of items it had ordered for the anniversary that it's not been able to sell to fans as its parks have been closed all summer due to the pandemic.
Now Disney could have just listed everything on ShopDisney.com, and, to be fair, you can find many anniversary items there. But so long as Disney makes limited editions of its merchandise, there will be an aggressive market of resellers looking to snatch up those items for flipping on eBay and other online stores to other eager Disney fans. By offering items for sale in-person at the Disneyland Resort's Downtown Disney, the company is at least making the flippers grab a reservation then show up in person to get their supply.
So get ready to see a new flood of Disneyland souvenirs on eBay when the store opens. And prepare also for a rush of social media videos chastising the flippers — some of which, no doubt, will be recorded and posted by very people who had just bought up a stock for their own pseudonymous eBay accounts. (Ooooh, am I sharing a dirty secret there?)
The former ESPNZone restaurant building was most recently the site of the Pop Up Disney Mickey Celebration, which ran in the space for several months last year. If you're interested in a backstory here, Disneyland originally closed the sports-themed restaurant because it was going to use the western edge for Downtown Disney for a new hotel, which the resort dropped after a tax dispute with the City of Anaheim. The former Rainforest Cafe and AMC Theaters spaces remain vacant after that change in plans, though Earl of Sandwich returned.Tweet
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