Disney extends Iger for another two years

July 12, 2023, 4:33 PM · Disney sure loves its classic stories, doesn't it? The company has built its reputation on time-honored tales, such as princesses meeting princes, heroes defeating villains, and the Board of Directors extending Bob Iger's contract.

The board gave Iger a two-year contract when he returned last November to replace his replacement, Bob Chapek: Disney Dumps Chapek, Brings Back Iger. Now Disney's board has extended Iger through December 31, 2026.

"Time and again, Bob has shown an unparalleled ability to successfully transform Disney to drive future growth and financial returns, earning him a reputation as one of the world’s best CEOs," Chairman Mark G. Parker said. "Bob has once again set Disney on the right strategic path for ongoing value creation, and to ensure the successful completion of this transformation while also allowing ample time to position a new CEO for long-term success, the Board determined it is in the best interest of shareholders to extend his tenure, and he has agreed to our request to remain Chief Executive Officer through the end of 2026."

"Since my return to Disney just seven months ago, I’ve examined virtually every facet of our businesses to fully understand the tremendous opportunities before us, as well as the challenges we’ve been facing from the broader economic environment and the tectonic shifts in our industry. On my first day back, we began making important and sometimes difficult decisions to address some existing structural and efficiency issues, and despite the challenges, I believe Disney’s long-term future is incredibly bright," Iger said. "But there is more to accomplish before this transformative work is complete, and because I want to ensure Disney is strongly positioned when my successor takes the helm, I have agreed to the Board’s request to remain CEO for an additional two years. The importance of the succession process cannot be overstated, and as the Board continues to evaluate a highly qualified slate of internal and external candidates, I remain intensely focused on a successful transition."

Transition? Yeah, right.

I'm tempted to speculate that Disney never will drop Iger as CEO, especially after the Chapek fiasco, but I also am a graduate of Northwestern University and after what happened there this week, I have resolved to never say never when it comes to replacing institutional icons. So maybe Iger really will leave on or before the end of 2026.

But like so many Disney spectaculars I have witnessed over the years, I am not sure that I will believe it even when I do see it.

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Replies (17)

July 12, 2023 at 5:09 PM

He’s gotta clean more house, more execs to fire.

July 12, 2023 at 6:13 PM

Well, his plan is to cut billions in costs. Should be an interesting next 24 months.

July 12, 2023 at 7:11 PM

Coming to Hulu this fall: “Weekend at Bobby’s”. Two Imagineers carry around the corpse of Iger to keep the Board of Directors happy while they race around the clock to build the perfect CEO audio-animatronic.

July 12, 2023 at 8:32 PM

James, someday soon I hope to share why your comment is so spot on and hilarious.

July 13, 2023 at 4:45 AM

What I find interesting (and certainly coincidental) is that Michael Eisner's tenure as CEO lasted 21 years (1984 - 2005). Had Mr. Chapek never assumed the role of CEO, Mr. Iger's run (2005 - 2026) will be a stretch of (tah-daaaaaaah) 21 years.

The implications associated with Mr. Iger's contract extension resonate well beyond the walls of Disney's corporate headquarters. There is so much uncertainty in the entertainment industry. For Disney's board to choose a path of foundational stability doesn't come as much of a surprise. Over the past eight months we've witnessed Bob Chapek exiting the building, the battle with Wall Street weasel Nelson Peltz and the departure of Christine McCarthy.

Before the coaster continues to take trips around the track, it seems like Disney wants to punch the e-stop and inspect its corporate support columns for existing or potential wear and tear.

Probably a wise decision.

July 13, 2023 at 11:54 AM

Schneeder your boy still fixated on the children maimed and killed by drag queens while the Florida auto and homeowner insurance market burns to the ground - which of the statements could be true ?

July 13, 2023 at 12:37 PM

Robert, a fellow Northwestern grad. I was at the law school downtown, so cold there was nothing to do but get good grades!

Thrilled that Iger is sticking around, he knows how to manage people and make all of Disney's constituents--shareholders, guests, the media--happy. Here's hoping he can get costs under control, wash away Chapek's bad vibes from the parks (bring back fastpass, bring back MMH; etc.), and get Disney back to building goodwill instead of shedding it.

His interview today was so smooth, as always. He's focused on the right things--content, customer satisfaction--and rightfully waves away DeSantis' hateful lies without much worry, like any mature person would with a bully.

July 13, 2023 at 12:51 PM

Wait for it ... Here it comes ... Brace yourselves ... I agree with thecolonel.

(Suddenly dogs and cats are living together)

In that CNBS video he pretty much just shrugs his shoulders and the concerns (real or pseudo) roll away like water off a duck's back. While we all stomp our feet as outside assessors, the guy keeps calm and carries on.

July 13, 2023 at 2:06 PM

Iger is as creative an exec as Disney is going to put at the helm. He'll right the ship.

July 13, 2023 at 2:31 PM

If you haven't, check out in-depth CNBC interview Iger gave where he acknowledges they need to cut down a bit on Marvel content, rein in budgets and that Pixar's last couple of outings were a bit lacking (I mean, like Luca and Elemental but both felt more by the numbers while Lightyear was a mess). So he's admitting past problems which is a good move.

July 13, 2023 at 2:55 PM

@MikeW - His main comments regarding Pixar had to do with audience expectation for those properties to be offered via streaming quickly, so there was less immediacy/need to see it in the theater. He felt that Onward, Soul, and Turning Red all going straight to Disney+ lowered the expectations for Pixar films, so when theaters started opening back up after the Pandemic, the pattern of watching Pixar on Disney+ remained, and Disney pretty much obliged by quickly pushing those films onto the platform 45 days after their theatrical releases. It also didn't help that Pixar was essentially on a 2 movies-per-year production schedule, which diluted the product.

Ultimately, Disney+ is undermining the entire entertainment side of the company right now, and I think Iger is realizing that. It's a Catch-22, because they need to maintain subscribers for the service in order to generate revenue for productions. However, in order to keep subscribers, they have to promise new content. Content is increasingly costing more and more (and will likely be at a stand-still later tonight when SAG-AFTRA go on strike), and the platform is borrowing from projects that would otherwise be slated for theatrical or broadcast TV to prop itself up. However, doing that then undercuts those other channels and minimizes revenue generated through those platforms. It's a vicious cycle that I don't think anyone knows how to solve just yet.

Netflix obviously has the ultimate solution by purchasing foreign programming at cut-rate prices hoping for the next Squid Game, and buying cast off concepts that the big boys weren't willing to finance like Cobra Kai and Stranger Things - though when those become hits, they get expensive too.

The biggest problem Disney has is they need to not only supply Disney+ with programming, but now they need to feed Hulu too. There just isn't enough content to fill both services and to maintain subscriber satisfaction, so that will be a massive challenge for Iger beyond trying to restore prestige to their top line franchises (Marvel, Star Wars, Pixar, and Disney Animation).

July 13, 2023 at 3:11 PM

Not just Disney, Prime, Paramount and Peacock (which was so bad they needed a deal with Xfinity Comcast customers to go on for a while) also suffering with same problems. The pandemic made them think streaming was the future but now seeing the cracks as people are starting to turn back to physical media for shows rather than take the chance it vanishes from one service.

I am miffed at this trend (and not just Disney) of just removing shows altogether. Sure, "Willow" was bad but dropping it totally not a good look and goes for several shows. As you say, Catch-22, they need content but the cost of keeping a failed show on is harder these days.

I think it's going to be an approach of not "quality over quantity" but rather being more careful on budget and not overwhelming viewers with so much as in the past. Disney has been learning too much Star Wars at once not the best approach, make it more spread out for more impact so likewise Marvel is the same.

July 13, 2023 at 3:44 PM

I've said this a lot lately, but the removing of content from streaming services lately has made me again repeat G'Kar from Babylon 5's line about going back to ones own time because "The future isn't what it used to be".

July 14, 2023 at 12:24 AM

Its become clear that the entertainment industry is in shambles and no one has any idea what they're doing. Disney, Warner Bros Discovery, and Paramount stocks have been getting clobbered as their streaming services bleed money. It will be interesting to see what happens.

July 14, 2023 at 3:18 AM

To me, what this says is that despite everything they're saying, Disney is still in poor enough financial shape that they can't afford to take any risks by having someone new at the helm. As such, they're sticking with someone who has lots of experience with the company in hopes that there won't be any unexpected surprises during their tenure. Unfortunately, Disney's performance in the first half of 2023 hasn't exactly been great, so if things don't change in the near future they might be wishing they'd taken a gamble rather than passing the point of no return on a slow decline toward dissolution.

July 14, 2023 at 10:13 AM

A few years back, I read a report that said that at least 40% of the existing retail stores needed to close before the industry would transition into a more stable competitive environment. I'm starting to wonder if the entertainment industry isn't in the same oversaturated situation. I've got cable with dozens of premium channels and apps like Prime, Hulu, Netflix, and Paramount+, and I'm starting to lose interest in all of them because it takes an organized plan just to find the shows that you've been watching let alone find a new series or movie that you want to watch. It just seems that there's too much content and not enough quality content.

July 14, 2023 at 10:51 AM

Whatever happened with this?

BBC (05/11/23): "The move comes after Disney+ lost four million subscribers in the first three months of the year, and the firm is under pressure to make its streaming business profitable. The home of Mickey Mouse, Star Wars and Marvel movies intends to link Hulu and Disney+ into a 'one-app experience'."

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