Disney introduces a new 'immersive, interactive' Marvel ride

March 21, 2019, 11:07 AM · Disney this morning teased a few more details about its upcoming Marvel-themed lands in California and Paris. Marvel Creative Executive Scot Drake today announced that Disney California Adventure and Walt Disney Studios Park will get installations of the same "immersive, interactive experience."

Disney previously announced that its Marvel-themed lands in Anaheim, Paris, and Hong Kong would be linked by a common narrative, focusing on the Avengers' attempt to recruit new heroes around the world. In its previous release, Disney dropped the name of a new organization, the Worldwide Engineering Brigade. Today's announcement provides more detail about that group.

Both parks will feature an exciting new attraction where guests of all ages can join the heroes in action. We are expanding our story universe by creating a new organization, the Worldwide Engineering Brigade, to be our setting for this experience. Though WEB is grounded in classic characters like Peter Parker, it is an organization that we can all be a part of – one that invites us to engage with these iconic heroes like never before.

Besides introducing WEB, we can’t wait to debut a brand-new, cutting-edge interface as part of this fun, interactive attraction. Through a blend of never-before-seen technology and practical effects, guests will get to experience for themselves what it is like to have the abilities of a Super Hero.

The use of the word "interface," along with talk of blending technology with practical effects suggests that the new attraction will include some amount of screen media. That was a pretty safe bet anyway, given the limited footprint of what will become the show building for the new ride in Anaheim. The as-yet-unnamed attraction will be going into the old It's Tough to Be a Bug building at Disney California Adventure and appears to be taking over the site of the Armageddon special effects show at Walt Disney Studios Park in Paris.

New Disney Parks Spider-Man suit

The use of the acronym WEB, as well as Disney's release of new Spider-Man suit art today (above), also pretty much confirms the widely held assumption that these new attractions will be themed to Spider-Man.

The new ride apparently will not be going to Hong Kong, which launched its Marvel attractions with the introduction of Iron Man Experience in 2017 followed by Ant-Man and The Wasp: Nano Battle!, which debuts in the old Buzz Lightyear space at the end of this month.

In Paris, the new Marvel-themed land will include an Avengers retheme for the former Rock 'n Roller Coaster Starring Aerosmith. In Anaheim, the Marvel-themed land is taking over the former A Bug's Land space and will include the adjacent Guardians of the Galaxy: Mission Breakout! revamp of the former Twilight Zone Tower of Terror. The first phase of California Adventure's Marvel-themed land is supposed to open next year. Otherwise, we don't have any names or specific opening dates for these lands or attractions.

Replies (19)

March 21, 2019 at 11:14 AM

Let the comparisons with Universal's trend-setting, award-winning, industry-changing The Amazing Adventures of Spider-Man rides begin!

March 21, 2019 at 11:30 AM

So instead of riding in a SCOOP, guests will travel through the ride in a WEB Browser.

March 21, 2019 at 11:55 AM

Good luck, mouse...
They will have a really difficult time topping The Amazing Adventures of Spider-Man at IOA.
Of course, if they do we all win because there will be another outstanding experience for us to enjoy.
But I have my doubts on anything outshining what we already have.

March 21, 2019 at 12:31 PM

Maybe they don't need to outshine TAAOSM. Maybe they just need to produce a decent, enjoyable, family-friendly ride....

March 21, 2019 at 12:54 PM

The Adequate Afternoon of Spiderman... neat!

March 21, 2019 at 12:57 PM

Rob McCullough writes: "Good luck, mouse ... They will have a really difficult time topping The Amazing Adventures of Spider-Man at IOA."

I Respond: It's kind of ironic, isn't it? I mean, Comcast has the Marvel rights on the east coast, so Disney can't build marvel attractions. And Disney has the Marvel rights on the west coast, so Comcast can't build Marvel attractions.

March 21, 2019 at 1:39 PM

That's not irony, but... fact?

March 21, 2019 at 2:17 PM

Alanis Morissette ruined irony, ironically enough.

March 21, 2019 at 2:44 PM

I kind of agree with David.

I'm not sure if this new attraction necessarily 'Needs" to be better than the IOA Spider-Man.....it just needs to be its own entertaining attraction.

First, this will be the only Sider-Man attraction in California so the immediate comparisons may not be as apparent (compared to if USH had it's own IOA Spiderman version) for certain guest.

And I think the experience will be different, but based on the press release (Through a blend of never-before-seen technology and practical effects) I think this has the potential to carve out it's own place.

Now realistically, there will be comparisons for those who have experienced both (and love IOA Spidey). However, I'm sure Disney is aware of the popularity of the Spiderman in Fl. & may have specifically set out create something that's different.

That being said....I'm glad we're starting to hear more about the Marvel land!

March 21, 2019 at 2:55 PM

Hmmmmmmm, I never read anywhere in the press release that it was a "ride" at all.

March 21, 2019 at 5:34 PM

It isn't ironic? Don't you think?

March 21, 2019 at 11:35 PM

You mean like rain on your EMH Day?

March 21, 2019 at 11:50 PM

"We can’t wait to debut a brand-new, cutting-edge interface as part of this fun, interactive attraction. Through a blend of never-before-seen technology and practical effects, guests will get to experience for themselves what it is like to have the abilities of a Super Hero."

Notice the words 'interface', 'interactive', ' get to experience for themselves what it is like to have the abilities of a Super Hero." Didn't Disneyland have an experience where the guests suited up as Iron Man through some virtual means? The photo shows Spider Man in different angle poses, almost like the guest is looking at a mirror and seeing himself as Spidey. Maybe the image of Spider Man matches the movement of the guest. If this is what it is, I give it a big yawn.

March 22, 2019 at 11:08 AM

With the constantly increasing price of theme park admission, Disney should produce something that is better than just decent and enjoyable. Really it should be far superior to the 20 year old ride at IOA. However, does it really need to be? I went to the MK last year for the first time in over 20 years and it was basically the same as it was decades ago, but with tons more people. So maybe decent and enjoyable is enough for Disney. No need to spend the money to be great when decent or mediocre is enough for the huge crowds.

March 22, 2019 at 12:00 PM

"Better" can be subjective. After all, many still prefer the classics of Pirates or Haunted Mansion over the super-high tech dark rides of today.

Just as many still love Space and Big Thunder Mountains over the hyper coaster stuff. It's in presentation more than the thrills.

March 22, 2019 at 6:32 PM

@MikeW, that's true!

I think based on what the press release said, this could still be a solid addition to the park! Possibly an E Ticket.

March 22, 2019 at 10:10 PM

A guy name Webb already tried his hand at Spider-Man, and it was a rousing failure. Twice.

Let's not do the whole WEB thing now.

March 25, 2019 at 4:23 PM

Seriously though, what makes you guys so certain this is a ride?

March 27, 2019 at 1:27 PM

From the Marvel-Universal contract: "Within the ADI market of the city containing a Universal Theme Park (even to the extent such ADI exceeds a 60 mile radius) there shall not be a Marvel themed simulator ride."

I suspect that this restriction is severely limiting what Disney can do with their Marvel characters. Aside from the obvious (not naming the area "Marvel-Land",) they can't really create a Disney version of the Spider-Man ride at DCA.

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